Marketing Strategy

“A plan I believe in, and someone senior who owns it.”

CEOs tell us this before anything else. Marketing Strategy is how CESSON works toward it: a written plan for where your next marketing dollar goes, what gets done first and what you can safely ignore. Philippe Cesson sets it, and it is reviewed with you every month.

Book a call with Philippe

What’s included

The work, line by line

✓
Where you stand today
Your marketing, your numbers and what a buyer finds when they look for a company like yours: on Google, on social media and in the AI assistants. The honest starting point.
✓
Who buys from you, and why
The buyers worth your budget, what they ask before they call, and how five generations of them decide differently.
✓
Brand and message
What your company says about itself, in plain words a buyer can repeat to a colleague. One message, used everywhere.
✓
The 90-day plan
A written plan with the priorities in order: what we do first, what waits, who does it and what it should produce. Short enough to read, specific enough to run.
✓
Where the budget goes
Which channels earn a place and which ones don’t. For over 20 years CESSON has told clients what to skip as plainly as what to buy.
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Someone senior who owns it
Philippe Cesson sets the strategy, reviews and directs the work, and answers for the result. The plan is reviewed with you every month and changed when the numbers say so.

Strategy sets the order for everything else CESSON does: SEO, AI Search, Content & Social Media, Paid Advertising, Websites, Lead Generation & Automation and Analytics & ROI. See all eight services

What clients say

“The CESSON team is supportive, enthusiastic, inventive, and efficient. From building websites to social media they have my back and help and encourage me to push forward. Whatever creative idea I propose they seek the best way to promote it. They keep track of all the digital information it would be impossible for me to do. From looking at the bigger picture to creating top-rate visual content, they make it fun to work!”

Greg DaytonBlues Hall of Fame

“CESSON was instrumental in developing Google advertising campaigns for our different products and services. They also produced a high-quality marketing plan that helped us reach out to the publishing community and sign a large publishing agreement.”

Dr. Christophe MorinSalesBrain

“With CESSON you are delivered exactly what you are promised. For example, CESSON created materials for our library of knowledge that are simple and easy to understand, which serve their purpose perfectly. CESSON employees are very easy to work with and I’m very happy with the results.”

Brad ShapiroC & E Vision

The numbers.
The Music Oasis: from an idea to a launched artist retreat in under a year. Read the case studies

How it works

Step 1

A straight conversation

Thirty minutes with Philippe about your business, not a sales pitch. You leave with a recommendation either way.

Step 2

First 30 days

We audit, interview and write the plan. You approve it before anything is spent.

Step 3

Every month after

The plan is reviewed against your numbers and adjusted. Each quarter it is rewritten for the next 90 days.

Part of a CESSON engagement, from $3,500 a month.One flat monthly fee covers the mix of services your business needs; it is not $3,500 per service. No setup fee. Six months to start, with a checkpoint at 90 days, then month-to-month on 30 days’ written notice. No surprise bills, no hourly billing. You own your accounts and your data. See what an engagement looks like.

Three things we put in writing

The buck stops with Philippe

Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result. A named member of the CESSON team runs it day to day.

No surprise bills

One flat monthly fee. We don’t bill by the hour, so call, text or email as often as you need to. We answer within half a business day.

Reports in plain words

Leads and revenue from the data you already own. No jargon, no vanity numbers.

Questions we hear

Before you book

No. Strategy is the first month of every CESSON engagement, and it is reviewed every month after that. A plan that nobody runs changes nothing, so we write it and we run it.
At the center. The plan gives your person direction and priorities, and the engagement is scoped around what your team takes on. The fee reflects that.
Yes. Positioning and message come before channels. We don’t redesign a logo for the sake of it; we make sure what you say is clear, true and the same everywhere.
It is reviewed every month against your numbers and rewritten every quarter. When something isn’t working, we say so and change it.
Yes. Five generations now buy, and each one looks in different places and trusts different things. The plan says which of them matter to your business and how to reach each one. Philippe Cesson speaks on this to rooms of CEOs; read Generational invisibility.
Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result. The buck stops with him. A named member of the CESSON team runs your account day to day, and you will know by name everyone who works on it. When an account needs an extra specialist, that person joins the team and works with you directly.
Marketing Strategy is part of a CESSON digital marketing engagement, which starts at $3,500 a month for the mix of services your business needs. It is one flat fee for the engagement, not $3,500 per service, and most engagements run between $4,000 and $6,000. No setup fee. Six months to start, with a checkpoint at 90 days, then month-to-month on 30 days’ written notice. The terms are on the pricing page, and two worked examples show what six months looks like.

Let’s talk about your business.

Thirty minutes with Philippe. You’ll leave with a straight recommendation, even if it’s not us.