Badass digital marketing for CEOs · since 2005

Your buyers asked ChatGPT who to hire. It didn’t say you.

Let’s fix that.

Buyers now ask Google and an AI assistant before they call anyone. CESSON works with CEOs of $1–10M businesses to make sure the company shows up in both, and that what shows up turns into booked conversations.

Not for businesses under $1M, or for CEOs who want a vendor rather than an adviser.
Over 20 years. Hundreds of rooms of CEOs. Zero fads sold.
A. Perry HomesBaillie LumberSalesBrainMcGrath Training
Three ways to work with CESSON

Start free. Then choose who does the work.

The AI Reality Check

Free

Twenty-five minutes on Zoom and a written report with eight grades: where your buyers’ AI names you, who it names instead, and what to fix first. For businesses with at least 10 employees.

Advisory

$500 and $1,000 a month

CESSON Standard and Badass Coach. Your team does the work. We write the plan, keep score and elevate your people.

Done-for-you

From $3,500 a month

Seven programs. We do the work, with a senior CESSON strategist accountable for your account.

Done-for-you programs

Seven programs. One accountable strategist.

Be found
01

Found on Google

We work to get you found by the buyers already searching for what you sell.

02

Found by AI

We work to get you named and cited when your buyers ask ChatGPT, Gemini or Claude who to hire.

Put AI to work
03

AI Marketing Agents

AI agents take the repetitive marketing work off your team. A senior strategist answers for what they produce.

Turn attention into revenue
04

Ads at Cost

We run your Google, LinkedIn, Meta and YouTube advertising at cost. Flat fee, no cut of your spend, every dollar tracked to pipeline.

05

Websites That Convert

We build and tune the site whose only job is turning visitors into booked conversations.

06

Lead Generation

We build the system that captures, follows up and hands off leads, so nothing falls through the cracks.

07

Proof of ROI

We reconcile what your marketing produces to your own analytics and CRM, in one dashboard a CEO reads in five minutes.

Three things we put in writing

One accountable person

A senior CESSON strategist accountable for the account and present at the monthly review.

Media at cost

Media bought at cost, flat fee, never a percentage of spend.

Reports that reconcile

Reporting reconciled to the client’s own Google Analytics and CRM.

Over 20 years

Twenty years of not falling for it.

Every few years the way buyers find businesses changes. Over 20 years CESSON has been ready for every shift that mattered and has skipped the ones that did not.

  • 2005CESSON starts in a California garage as a marketing agency, just as digital arrives.
  • 2006Social Dog, a social network for San Diego dog owners, a year before Facebook Pages existed.
  • 2007Incorporated in California.
  • 2010Social media for clients at scale. An early Sprout Social customer.
  • 2010sCRM and automation for clients: Zoho CRM, then HubSpot, then SharpSpring.
  • 2015Mobile-first.
  • 2023First AI work for clients, ten weeks after ChatGPT launched.
  • 2026AI search visibility: being named and cited where buyers now ask.

Find out what your buyers’ AI says about you.

Twenty-five minutes on Zoom. A written report with eight grades. No obligation.

Get your free AI Reality Check