Why CESSON

Born in a California garage. Still here, over 20 years later.

CESSON started in a California garage in 2005, just as marketing went digital, and is based in Miami today. Over 20 years the team has been early on the shifts that mattered and has told clients to skip the ones that didn’t. CESSON clients stay seven years on average.

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The buck stops here

Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result.

A named member of the CESSON team runs your account day to day. You meet the people who do the work, and the founder stays accountable for it.

The CESSON team · Four humans, one Cessonette

Over 20 years

Twenty years of not falling for it.

Every few years the way buyers find businesses changes. Over 20 years CESSON has been ready for every shift that mattered and has skipped the ones that did not.

Things we told clients to ignore. We were right.
Second Life. Google+. Microsoft Tag. We built in them, presented them, and then told clients to keep their money. Knowing which wave is real is most of the job.
  • 2005CESSON starts in a California garage as a marketing agency, just as digital arrives.
  • 2006Social Dog, a social network for San Diego dog owners, a year before Facebook Pages existed.
  • 2006–07Second LifeBuilt in it, presented it, told clients to stay out: buyers treated it as a video game.
  • 2007Incorporated in California.
  • 2010Social media for clients at scale. An early Sprout Social customer.
  • 2010Microsoft TagA heated argument with a client that it would not last. Microsoft shut it in 2015.
  • 2011Google+Questioned Google’s own product manager. Told clients not to stress. It closed in 2019.
  • 2010sCRM and automation for clients: Zoho CRM, then HubSpot, then SharpSpring.
  • 2015Mobile-first.
  • 2023First AI work for clients, ten weeks after ChatGPT launched.
  • 2026AI search visibility: being named and cited where buyers now ask.

In numbers

What over 20 years adds up to.

7 years
how long CESSON clients stay, on average
Since 2010
Baillie Lumber Group, our longest-standing client: from 1 website to 14
400+
talks, conferences and keynotes by Philippe Cesson, in 43 American states, 5 Canadian provinces, Mexico, the UK and the EU, to more than 6,000 CEOs

How CESSON works

The reasons clients give for staying.

  • ✓
    The buck stops with Philippe
    Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result. A named member of the CESSON team runs your account day to day.
  • ✓
    We tell you what to skip
    Second Life, Google+, Microsoft Tag: we built in them, presented them, and then told clients to keep their money. Knowing which wave is real is most of the job.
  • ✓
    No cut of your ad spend
    Media is bought at cost in accounts you own, and software is resold at cost. Our fee is flat, so our advice and our invoice never point the same way.
  • ✓
    Reports in plain words
    Leads and revenue from the data you already own, on one page a CEO reads in five minutes.
  • ✓
    We train your people
    We would rather teach than create dependency. Baillie’s marketing team, trained by CESSON, now runs its own website updates and SEO implementations.
  • ✓
    Your projects, in your pocket, 24/7
    Your own login on day one. Every project you’ve asked for has its own board: what’s done, what’s next, who’s on it. Reply in the thread and the right person gets it.
  • ✓
    Everything stays yours
    Your website, your ad accounts, your analytics, your CRM, your content, held in an encrypted password manager while we work. If we part ways, you keep it all. Industry-standard tools, portable to any team you choose next.

Industries

Where CESSON has done the work.

Manufacturing and industry

Baillie Lumber Group and its 14 brands, among them American Lumber and Wagner Lumber; One Monroe; Petrotech

Home building, construction and trades

A. Perry Homes, Refresh, Pilot Painting & Construction, Cormode Construction, Outsource Low Voltage & Electrical Workforce

Healthcare and mental health

Anew Era TMS & Psychiatry, DiscoveryMD, Discovery Behavioral Health, TMS Therapy Near Me, Professional Arts Specialty Pharmacy, SpecialCare, Together We Grow, C & E Vision

Professional and business services

Law Office of Renkin & Associates, Tanya McVeigh, Attorney at Law, Advantage Benefit Solutions, SalesBrain, Pier & Associates, GetDocsNow, SDA Security

Education, training and CEO groups

McGrath Training Solutions, Joyful Classrooms, A-Cert Assertiveness Training, Houston CEOs

Music, arts and nonprofits

San Francisco Zoo & Gardens, The Music Oasis, Greg Dayton, Lotty Carrington

Hospitality, food, retail and local business

EatzNSB, River Deck Marina, A Space 2 Work, Cielito Mio, Mija’s Café, Bari Swimwear

Transportation, parking and automotive

Frank Motors, CTI Chauffeured Services, City Park, Quick N Clean

Our clients, in their own words →

What clients say

“CESSON has been a significant asset to our company for years with their vast knowledge of marketing, technology, and social media. They have helped us grow our social media platform interactions, improve our SEO, organize our leads, and advance our website. We are thrilled to consider CESSON a valued partner of ours.”

Hillary PerryA. Perry Homes

“From website design and management to ideas on how to get the most out of your social media programs, any business can benefit from CESSON’s services.”

Tony CimorelliMarketing Director, Baillie Lumber Co

“CESSON was instrumental in developing Google advertising campaigns for our different products and services. They also produced a high-quality marketing plan that helped us reach out to the publishing community and sign a large publishing agreement.”

Dr. Christophe MorinSalesBrain

“The CESSON team is supportive, enthusiastic, inventive, and efficient. From building websites to social media they have my back and help and encourage me to push forward. Whatever creative idea I propose they seek the best way to promote it. They keep track of all the digital information it would be impossible for me to do. From looking at the bigger picture to creating top-rate visual content, they make it fun to work!”

Greg DaytonBlues Hall of Fame

All of them, with the case studies behind them →

Three ways to start

One agency. Pick your starting point.

CESSON Digital Marketing

From $3,500a month

The whole gamut, AI included. We do the work, and Philippe Cesson answers for the result. Most engagements run $4,000 to $6,000 a month.

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AI Only

$500and $1,500 a month

CESSON Guidance and Badass Coaching, for AI visibility only. We plan, and in Coaching we draft; your team publishes.

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