Lead Generation & Automation

“A steady flow of qualified leads.”

This is what most CEOs mean by marketing that works. Lead Generation & Automation is how CESSON works toward it: the system that captures every lead, follows up within minutes and hands it to the right person, with CRM, email, LinkedIn outreach and AI agents working as one.

Book a call with Philippe
What’s included

The work, line by line

  • ✓
    Every lead in one place
    Web, phone, email, LinkedIn and referrals land in one CRM, with a source on each, so you can see where leads come from and which ones turn into revenue.
  • ✓
    Follow-up within minutes
    A personal first reply within minutes of any inquiry, at any hour, and a person notified the moment the lead answers. Speed is the cheapest advantage there is.
  • ✓
    Email that answers questions
    Sequences written to answer what a buyer is wondering at each stage. Not newsletters.
  • ✓
    LinkedIn outreach
    Specific, researched messages to the people who sign. No bought lists, no cold email at volume.
  • ✓
    AI agents on the repetitive work
    Agents that draft the first reply, research a prospect before outreach and prepare the monthly numbers. Each has a written job, a list of what it must never do, and a person who checks its output.
  • ✓
    Handoff with context
    When a lead is ready, the right person gets it with everything known so far, and the CRM shows whether the call happened.
  • ✓
    A monthly report in plain words
    Leads by source, response time, conversations booked and deals closed, read from your own CRM.

Usually run together with Content & Social Media, Paid Advertising and Analytics & ROI. See all eight services

What clients say

“CESSON has been a significant asset to our company for years with their vast knowledge of marketing, technology, and social media. They have helped us grow our social media platform interactions, improve our SEO, organize our leads, and advance our website. We are thrilled to consider CESSON a valued partner of ours.”

Hillary PerryA. Perry Homes
How it works
Step 1

A straight conversation

Thirty minutes with Philippe about your business, not a sales pitch. You leave with a recommendation either way.

Step 2

First 90 days

Set up or clean the CRM, build the follow-up, write the first sequences, set the baseline. We review it with you every month.

Step 3

Compound

Every month adds a sequence, tightens a handoff and shows the movement in your own CRM.

Part of a CESSON engagement, from $3,500 a month.One flat monthly fee covers the mix of services your business needs; it is not $3,500 per service. No setup fee. Six months to start, with a checkpoint at 90 days, then month-to-month on 30 days’ written notice. No surprise bills, no hourly billing. You own your accounts and your data. See what an engagement looks like.
Three things we put in writing

The buck stops with Philippe

Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result. A named member of the CESSON team runs it day to day.

No surprise bills

One flat monthly fee. We don’t bill by the hour, so call, text or email as often as you need to. We answer within half a business day.

Reports in plain words

Leads and revenue from the data you already own. No jargon, no vanity numbers.

Questions we hear

Before you book

  • Yes. Referrals are the best leads a business gets, and the system is meant to keep them, not replace them. It makes sure every lead gets a reply in minutes rather than days, whether it came from a friend, from Google or from ChatGPT.
  • Yours, if it can do the job; HubSpot, Zoho and SharpSpring we’ve run for years. If you have none, we’ll recommend one you’ll own and can leave with.
  • No. Outreach is specific and researched, to people who match a buyer we’ve defined together. Volume without research burns a reputation you can’t buy back.
  • CESSON uses AI agents in its own work every day. For clients, each agent is scoped in the proposal, one job at a time, built in your accounts, and the next one is added only when the first is earning its keep. A person at CESSON answers for what they produce.
  • A written job, a list of what it must never do, and a person who checks the output. Customer-facing replies are reviewed until the agent has earned trust on that job, and some never go out without a human.
  • At the end of the line, where they belong. We make sure every lead reaches them fast, with context, and that the CRM shows what happened next.
  • Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result. The buck stops with him. A named member of the CESSON team runs your account day to day, and you will know by name everyone who works on it. When an account needs an extra specialist, that person joins the team and works with you directly.
  • Lead Generation & Automation is part of a CESSON digital marketing engagement, which starts at $3,500 a month for the mix of services your business needs. It is one flat fee for the engagement, not $3,500 per service, and most engagements run between $4,000 and $6,000. No setup fee. Six months to start, with a checkpoint at 90 days, then month-to-month on 30 days’ written notice. The terms are on the pricing page, and two worked examples show what six months looks like.

Let’s talk about your business.

Thirty minutes with Philippe. You’ll leave with a straight recommendation, even if it’s not us.

Book a call with Philippe

Let's talk about your business.

Thirty minutes with Philippe. You'll leave with a straight recommendation, even if it's not us.

Book a call with Philippe