Introduction Customer retention is the process of keeping customers happy and encouraging customer satisfaction so that people can continue coming back to your business. It’s important because it helps you build a strong customer base, which can lead to more sales and profits. Customer retention is also beneficial for your brand’s reputation: when you’re known for having great service, customers engage with …
In today’s digital landscape, mastering the art of email marketing is essential for businesses aiming to thrive. With countless messages flooding inboxes daily, standing out requires strategic finesse. In this guide, we’ll delve into the email marketing best practices that can elevate your campaigns, boost engagement, and drive conversions. Crafting Compelling Email Content Compelling content is the backbone of any …
If you’re new to the social media platform media, Instagram, then you’ve come to the right place. In this ultimate guide, we’ll cover everything you need to know to get started on Instagram, from creating an account to engaging with other users and building a following. Creating an Account To create an account on Instagram, you’ll need to download the …
Unsure of which advertising platform to choose for your business? Let’s dive into the differences between Facebook Ads and Google Ads, and how to determine which is best for your needs in 2023. Platform Atmosphere Each platform has a unique audience and approach. Google Ads connects buyers with products and brands they’re interested in purchasing, while Facebook Ads require a specific …
Content planning tools are an essential part of any content marketing campaign. They help you create a plan to distribute pieces of content across different platforms and channels and determine which type of content works best for your target audience. It can also be used to measure the performance of each piece of content. In this blog post, we will discuss …
In the digital marketing world, Artificial Intelligence (AI) is playing an increasingly important role. AI technology is revolutionizing the way digital marketers can reach and engage their target audiences. By 2023, AI tools will be even more advanced, making it easier for digital marketers to optimize their campaigns and achieve better business results. The best AI tools for digital marketers …
The term “metaverse” is often used to describe a collective virtual shared space, in which users create and inhabit digital worlds. The metaverse is a concept first imagined by science fiction authors and later adopted by technology enthusiasts for its potential future applications. In recent years, the metaverse has gained increased attention as more tech companies have been working to …
Businesses seeking to build a successful team should consider the importance of diversity in their hiring practices. From older generations and younger workers to those from different backgrounds, having a mix of employees can bring a variety of perspectives, expectations, and work styles that can help fuel productivity and creativity. With careful planning, businesses can achieve greater success by leveraging …
NFT stands for non-fungible token and has been around since the early days of Bitcoin, but NFTs have only recently gained mainstream attention. As the hottest new technology trend, these non-fungible tokens are easily misunderstood but crucial to the everchanging digital world. NFT use cases are plentiful. NFTs are the Future What precisely is an NFT? NFTs are basically unique …
Here are some reasons to trust CESSON to be your digital marketing analyst and strategist Starting in a garage in California in 2007 and continuing to grow, we have been in the digital marketing field long before it became mainstream and everyone jumped on the bandwagon. The CEO of CESSON, Philippe, is a subject matter expert and a national speaker …
