Your buyers asked AI who to hire. Find out what it said.
Your buyers now ask ChatGPT, Gemini, Claude and Google’s AI who to hire before they call anyone. The AI Reality Check is a written report, with eight letter grades and one overall score, showing what those assistants say about your business, who gets named instead, and what to fix first. We do the work before the call, walk you through it live, and you keep the report.
Who it’s for
Businesses with at least 10 employees, run by a CEO who wants to know where the company stands before spending a dollar. It takes a few hours of our work before the call, so we ask that you come to the call. There is no charge and nothing is sold on it; if we think you should work with us, we’ll say how and why. If we don’t, we’ll say that too.
Eight grades, A+ to F, in plain words.
Each grade has a test date, and each test is run several times per assistant, so the report says “named in 3 of 5 runs” rather than showing you one lucky screenshot.
- 1Named by AI assistants
We ask ChatGPT, Perplexity, Claude and Gemini the five questions your buyers ask, several times each, and count how often you are named and who is named instead.
- 2Named in Google’s AI answers
The same questions in Google’s AI Mode and AI Overviews, after a look at whether your Google Business Profile is complete enough to be used.
- 3What AI says about you
We ask each assistant about your company and its founder by name, and score every fact it gives as right, wrong or missing, with the sources it cites.
- 4Can AI read your site
Whether the AI crawlers are allowed in, whether your pages render without JavaScript, whether your prices and hours are written as text, and whether Google has indexed what you think it has.
- 5Answers worth quoting
Whether your site answers your buyers’ questions plainly enough to be cited, and whether you exist where assistants form opinions: YouTube, LinkedIn, review sites, Reddit, directories.
- 6Found on Google
Classic rankings for the five buyer questions, and whether you appear in the local map results.
- 7Can an AI agent buy from you
A 12-point checklist: can a phone be answered, a price be read, a booking be made without a CAPTCHA or a login, and does a live agent test succeed.
- 8Using AI, or talking about it
A two-minute conversation on the call about how your team actually uses AI today, and whether AI referrals are being measured in your analytics.
Book a slot
Pick a time below. The booking form asks for your website, your market, your competitors and the questions you’d want a buyer’s AI to answer with your name.
We do the work first
Before the call, we run the eight tests across ChatGPT, Perplexity, Claude, Gemini and Google, read your site the way an AI does, and write the report.
Twenty-five minutes, live
On Zoom, we walk through the eight grades, the overall score and the 120-Day Plan. You leave with the PDF and three things to do this month.
The report is yours.
- The written report as a PDF, with the test date on it
- Eight letter grades, A+ to F, and one overall score from 0 to 5
- How often each assistant names you, and who it names instead
- Every fact AI gets wrong about your company, with the source it took it from
- The 120-Day Plan: what to fix first, in order
- A one-line projection of what closing the gap could be worth, marked as a projection
Not a sales call
Nothing is sold on the call. The report stands on its own, and most CEOs act on it with their own team. If working with CESSON is the right next step, we’ll say how; the prices are published, so there’s no budget question and nothing to negotiate on the call.
Not a screenshot
AI answers change from one run to the next. We run each question several times per assistant and report a rate, so the grade reflects what your buyers are likely to see, not what one query happened to show.
I strongly recommend Philippe Cesson and his workshop: Badass CEO’s Guide to Digital Marketing — Executive Insight & Future Trends for Fast Business Growth. We welcomed Philippe at both of my Vistage CEO meetings in May 2026, and his impact was very concrete and compelling for each of the CEOs. The content is highly relevant in today’s context with the rise of AI and the need to ensure the visibility of the information contained in their websites. On top of that, he presents each CEO with a specific report on the effectiveness of their web presence in communicating the nature and characteristics of their product/service offering, as it is read and interpreted by AI. It is essentially a performance audit that he delivers to them, complete with personalized recommendations for each one. Timing is everything — now is the time to offer this web performance leap to your members.
At my TEC meeting last week, we had Philippe Cesson, whose topic was: The Badass CEO’s Guide to Growing Your Company with Digital Marketing, as our resource speaker. His session was outstanding — several members said he might be the best speaker we’ve ever had. Philippe personally reviewed every member’s website and gave each of us a clear, practical report card on our AI readiness. He had also done his homework on Canadian and provincial privacy and digital marketing laws, so his advice felt both current and very relevant to our businesses. Everyone left with concrete ideas they could put to work right away, if you haven’t had him visit your group yet, avoid disappointment and book him as soon as you can.
Pick a time. Twenty-five minutes on Zoom.
Hillary Perry — A. Perry Homes“CESSON has been a significant asset to our company for years with their vast knowledge of marketing, technology, and social media. They have helped us grow our social media platform interactions, improve our SEO, organize our leads, and advance our website. We are thrilled to consider CESSON a valued partner of ours.”
Prefer to talk first? 30 minutes with Philippe Cesson.
Before you book
- Yes. There is no charge, no obligation and nothing to buy on the call. The work before the call is ours to do; we ask only that you show up for the 25 minutes.
- The report takes real work to produce, and the findings are most useful to a business with a team that can act on them. Smaller businesses are welcome to the free material on this site.
- Your website, your location and market, three competitors, and the questions you’d want a buyer’s AI to answer with your name. The booking form asks for all of it.
- Eight categories, each graded A+ to F, roll up to one overall score from 0 to 5. Each AI test is run several times per assistant and reported as a rate. The test date is on the report, because these answers change.
- No. If working with CESSON is the right next step we’ll say so, with the published price, and leave the decision with you. If your team can do the work itself, we’ll say that.
- You keep the PDF and the 120-Day Plan. Many CEOs act on it with their own team. Some come back for AI Only, where their team does the work with CESSON’s guidance; some choose a full digital marketing engagement. Both are priced on this site.
Twenty-five minutes. Eight grades. Yours to keep.
Free, for businesses with at least 10 employees.
Get your free AI Reality Check