For CEOs running their own marketing.
Two ways to have a senior CESSON strategist in your corner while your own team does the work. A written plan every month, a written scorecard, and someone who tells you what to do next and whether it worked.
CESSON Standard
- A written monthly plan you can hand to your team
- A written monthly scorecard
- One 30-minute accountability call
- One written question a month
then month-to-month.Cancel by email. No retention call.
Badass Coach
- Everything in CESSON Standard
- Two 60-minute working sessions a month
- Written review of up to four assets a month
- A direct line with two-business-day response
- A quarterly 90-minute planning session
- One seat for a staff member on the review call
then month-to-month.Cancel by email. No retention call.
Standard, Coach, and what done-for-you adds.
| CESSON Standard | Badass Coach | Done-for-you | |
|---|---|---|---|
| A written monthly plan | Included | Included | We write it and we run it |
| A written monthly scorecard | Included | Included | Reconciled to your GA4 and CRM |
| Accountability call | One 30-minute call a month | Two 60-minute working sessions a month | Monthly review with your accountable strategist |
| Written questions between calls | One a month | A direct line, two-business-day response | Your strategist, on the account |
| Written review of your team’s work | — | Up to four assets a month | We produce the work |
| Quarterly planning session | — | 90 minutes, each quarter | Built into the program |
| A seat for a staff member | — | One, on the review call | Your whole team, as needed |
| Paid-media strategy | — | — | Ads at Cost |
| Full website strategy | — | — | Websites That Convert |
| Who does the work | Your team | Your team | CESSON |
| Price | $500 a month | $1,000 a month | From $3,500 a month |
| Terms | 3 months, then month-to-month. Cancel by email. | 3 months, then month-to-month. Cancel by email. | 6 months, then month-to-month on 30 days’ written notice. |
Advisory is judgment, sequence and measurement. Nothing is built, written or run for you at either advisory price; that is what the seven done-for-you programs are for. Content, social, email, video and LinkedIn outreach are curriculum inside Standard and Coach: we teach your team the sequence, and your team ships the work.
Someone with the hours
CESSON Standard and Badass Coach are for businesses with someone on the team, owner or staff, who has a few hours set aside every week to do the work. If nobody has that time, a done-for-you program is the better fit, and we will tell you so in your AI Reality Check.
A small number of CEOs at a time
CESSON Standard and Badass Coach are limited to a small number of CEOs at a time. Every plan and every scorecard is written by a senior CESSON strategist who knows your business, and we cap each group so that stays true. When seats are full we open a waiting list rather than add seats.
Graduating. When your team outgrows advisory, your most recent month of Badass Coach is credited against onboarding for a done-for-you program. Standard includes a scheduled six-month review conversation; Coach’s quarterly session is where we raise it.
Renee Zensen — Communication and Sales, Wave BroadbandPhilippe is an invaluable resource. I thoroughly enjoyed and learned so much from the extensive social media training I received from CESSON, which included content generation, postings and site analytics.
Martina Owens — Regional Director of Administration, AmLaw Top 50 Law FirmPhilippe Cesson is a straight-shooter with a breadth of experience across industries who brings really fresh insights and ideas into coaching. Every session has helped me break through my challenges.
Before you book
- Standard is the written plan and the scorecard, with one call a month to hold your team to it. Coach adds the senior strategist working beside your team: two working sessions a month, written review of what your team ships, a direct line between sessions and a quarterly planning session.
- No, at either price. Advisory is judgment, sequence and measurement. If you need something built, written or run, that is a done-for-you program, quoted separately, and we’ll say so plainly.
- A senior CESSON strategist who knows your business. Not a template, and not a rotating cast.
- Standard and Coach cover the marketing your team can do with its own hands: content, social, email, video, LinkedIn outreach, reputation and measurement. Paid-media management strategy and full website strategy sit in the done-for-you programs Ads at Cost and Websites That Convert.
- By email. Three months to start, then month-to-month. No retention call, and billing stops at the end of the notice period.
- The founding cohort is limited. Clients who join it keep their price for at least 12 months.
Start with the AI Reality Check.
Twenty-five minutes on Zoom. We’ll tell you whether Standard, Coach or done-for-you is the right fit, or none of them.
Get your free AI Reality Check