Pricing · Digital Marketing

One fee. Everything in writing.

Monthly engagements start at $3,500. Most run between $4,000 and $6,000 a month. The fee is set by the amount of work each month, not by the number of services: a company can run all eight lightly for $3,500, or two of them hard for more. Paid media in the plan and several markets at once move it up; a team of your own that takes on part of the work moves it down.

Book a call with Philippe

A 30-minute conversation about your business, not a sales pitch. You leave with a recommendation either way.

From $3,500 a monthNo surprise bills, everNo hourly billing, reach us as neededMedia at cost, never a percentage

How the fee is set

By the work, not by the count.

SteadyA steady monthly rhythm across every service

$3,500

HarderThree services carry the month; the other five keep pace

$4,000–6,000

Flat outEvery service at full tilt: several brands or markets, paid media throughout

Illustrations, not quotes. Each bar is one of the eight services; its height is how much of it runs in a month.

Two things decide the fee: how much work each service needs every month, and whether your own team takes part of it on. Two things don’t: how many services are on the list, and how many hours we spend talking to you.

That is why the page shows no price per service. Tick what’s on your mind below, bring the list to the call, and the fee comes back in writing after it.

The people you’ll work with · Four humans, one Cessonette

In every engagement, whatever the mix

What you get before we choose a single service.

Eleven things that are true of every CESSON client, at any size. Tap i for what each one means in practice.

✓
Philippe Cesson sets the strategy and answers for the resultReviewed and directed by the founder, run day to day by a named CESSON team member.
Philippe sets the plan, reviews the work before it ships, and is the person accountable for the result. He may not sit in every meeting; the buck still stops with him.
✓
A written plan, reviewed every month
What gets done, in what order, by whom, with the number each piece is meant to move. Rewritten every quarter, checked every month.
✓
One monthly report, read in five minutes
Leads, revenue, cost per booked conversation, what changed, what’s next. Plain words, from data you own. The detailed data is available to your team on request.
✓
We answer within half a business dayCall, text or email as often as you need.
No hourly billing, so there is no meter running when you pick up the phone.
✓
Your projects, in your pocket, 24/7
You get your own login on day one. Every project you’ve asked for has its own board: what’s done, what’s next, who’s on it, with the drafts and files the team shares along the way. Reply in the thread and the right person gets it.
✓
One flat monthly fee, no surprise bills
The fee is set in the proposal and changes only when you change the plan. Nothing is billed by the hour.
✓
No setup feeOnboarding is month one.
Access, tracking, baselines and the first plan happen inside the first month’s fee.
✓
Media bought at cost, flat management feeNever a percentage of your spend.
Ad budgets go straight to Google, LinkedIn, Meta or the station, in your own accounts. Management is a flat fee for any account under $10,000 a month of spend; above that, a flat fee set in your proposal.
✓
Yours to keep, and locked down while we have itEvery account, login and dataset in your name.
Ad accounts, analytics, CRM, website, domains, content: all yours from day one. Credentials shared through an encrypted password manager, never by email. No proprietary dashboards, no subscriptions only CESSON can run; industry-standard tools, portable to any team you choose next.
✓
Six months to start, then month to monthA checkpoint at 90 days.
Onboarding is a real investment, which is why the first term is six months. At 90 days we sit down with the plan from month one; if we haven’t done the work we said we would, you can leave on 30 days’ notice. After six months, 30 days’ written notice, no retention call.
✓
AI search visibility built inNot an add-on.
Being found by ChatGPT, Gemini and Claude is part of how CESSON works today, inside the same fee.

The eight services

Pick what your plan needs.

An engagement runs one or several of these at once. We recommend the combination, you approve it, and it changes as your business does. Tick the ones on your mind and bring the list to the call; the price is set once we’ve talked.

Marketing Strategysee what's inside+

✓
Where you stand today
A written audit of your site, search presence, AI visibility, content and ads before we change anything.
✓
Who buys from you, and why
Your best customers, the questions they ask before buying, and where they look. Interviews and data, not guesses.
✓
Brand and message
One sentence on what you do and for whom, and the proof behind it, used on every page and post.
✓
The 90-day plan
What gets done, in what order, by whom, with the number each piece is meant to move. Rewritten every quarter.
✓
Where the budget goes
A recommendation on how to split your marketing money between the services, revised monthly as results come in.

SEOsee what's inside+

✓
The searches your buyers make
The real queries buyers type before hiring a company like yours, and which pages should win each one.
✓
A site Google can read
Technical fixes: speed, crawl errors, mobile, structured data, redirects.
✓
Pages that answer the question
New or rewritten pages, one per buyer question, written to rank and to be read.
✓
Local search and the map
Google Business Profile completed and kept current: services, hours, photos, posts, booking link.
✓
Reviews and reputation
A steady flow of asked-for reviews, replies to every one, and what Google shows about you watched monthly.

AI Searchsee what's inside+

✓
The questions your buyers ask AI
Five buyer questions run several times each on ChatGPT, Gemini, Claude and Perplexity; how often you are named, and who is named instead.
✓
What AI reads about you
Your site, listings and crawler permissions cleaned up so the assistants can read your pages and trust them.
✓
Answers worth quoting
Pages and articles written to answer a buyer’s question so plainly an assistant quotes them. Video included.
✓
What ChatGPT, Gemini and Claude say about you
We watch what the assistants say about your company and people, find the sources, and fix what’s wrong.
✓
Presence where AI draws from
Reddit, review sites, YouTube, LinkedIn and industry directories, in your own voice.

Content & Social Mediasee what's inside+

✓
A content plan built on what buyers ask
Topics come from buyer questions and search data, not from a calendar of holidays.
✓
Articles, pages and copy
Written by people, in your voice, with you quoted. AI helps with research, never with the final word.
✓
Social media management
The platforms your buyers use, posted at the minimum each platform needs to grow, up to six a week.
✓
LinkedIn for the company and the CEO
The company page and your own profile, with posts drafted from a monthly conversation with you.
✓
Video
Short videos filmed with you or your team, edited, captioned and posted; longer pieces when the topic earns it.
✓
Design that looks like you
Graphics, decks and print built on your brand, not a template.
✓
Influencer campaigns
Finding, vetting and running creators who already talk to your buyers.
✓
Print, direct mail and trade shows
Brochures, mailers and booth material when they fit the plan.

Paid Advertisingsee what's inside+

✓
Your accounts, your data
Every ad account is opened in your name. If we part ways, the history stays with you.
✓
Google search and YouTube
Search, Shopping and YouTube campaigns built on the buyer questions, with negatives and budgets managed weekly.
✓
LinkedIn, Meta and retargeting
Audience targeting and retargeting on the platforms your buyers use; creative refreshed before it wears out.
✓
Traditional media
TV, radio, billboards, Spotify, when the plan calls for it, bought the same way: at cost.
✓
Pages and offers that match the click
Landing pages written and tested for each campaign so the ad and the page say the same thing.
✓
Every dollar tracked
Every campaign tracked to a lead and a booked conversation, not to clicks.

Websitessee what's inside+

✓
Measure what the site does today
Analytics, heatmaps and a plain report on where visitors arrive, where they stop, and what they do.
✓
The pages that matter
The six to ten pages a buyer reads before calling, rebuilt around their questions.
✓
One clear next step
Every page ends with the one action we want: book, call, text. No contact-form graveyards.
✓
Built for Google and AI to read
Fast, server-rendered, structured data, crawler access for the AI assistants, no page builder.
✓
Online stores and apps
E-commerce stores and apps built or rebuilt when the business needs them.
✓
Monthly tuning
Speed, broken links, forms, tracking and copy checked and improved every month.

Lead Generation & Automationsee what's inside+

✓
Every lead in one place
One CRM, set up or cleaned up, with every lead from every source landing in it.
✓
Follow-up within minutes
Automated first replies and reminders so no inquiry waits past the hour.
✓
Email that answers questions
Sequences written around the questions buyers ask at each stage, not newsletters.
✓
LinkedIn outreach
Researched, personal messages to the people who fit your best-customer profile; no mass blasts.
✓
AI agents on the repetitive work
Agents that research prospects, log activity and draft follow-ups; a named CESSON person answers for their output.
✓
Handoff with context
When a lead is ready, your salesperson gets the whole history, not just a name.

Analytics & ROIsee what's inside+

✓
Get the plumbing right
Tracking fixed across site, ads, CRM and phone so the numbers can be trusted.
✓
One definition of a lead
Agreed in writing in month one, so every report counts the same thing.
✓
What the platforms claim, checked against what landed
Google, Meta and LinkedIn each claim credit; we reconcile them to what actually reached your CRM.
✓
Cost per booked conversation, by channel
The one number that tells you where the next dollar should go.
✓
AI referrals, measured
Visits and leads from ChatGPT, Gemini, Claude and Perplexity counted separately, not buried in “direct”.
✓
The five-minute page
One page a month: leads, revenue, cost per conversation, what changed, what’s next.

Pick the services your plan needs.
No price appears here on purpose: the fee is set by the amount of work, not the number of services, and we quote it on the call.

Bring this list to the call

The terms, out loud

Initial term

Six months to start, because onboarding is a real investment and we charge no setup fee for it. After that, month to month.

90-day checkpoint

At 90 days we sit down with the plan from month one. If we haven’t done the work we said we would, you can leave on 30 days’ notice.

Cancelling

30 days’ written notice after the initial term. No retention call, no exit fee.

Setup fees

None. Onboarding is month one.

Paid media

Bought at cost in your own ad accounts. Management is a flat fee for any account under $10,000 a month of spend; above that, a flat fee set in your proposal. Never a percentage.

What you own

Everything. Website, ad accounts, analytics, CRM, content. If we part ways, you keep it all.

The fine print, out loud

Why “from $3,500” and not a fixed price?

Because two companies rarely need the same mix. A company that needs strategy, SEO and AI search pays less than one that also needs ads, a new site and a CRM rebuilt. The fee is fixed once the plan is agreed, and it changes only when you change the plan.

What does “no surprise bills” actually mean?

One monthly invoice for the agreed fee, plus your media spend passed through at cost. Nothing billed by the hour, no change orders for a phone call.

Is the AI work extra?

No. AI search visibility is part of how CESSON works today, inside the same fee. Only need help with AI and nothing else? See AI Only.

Who does the work?

Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result. A named member of the CESSON team runs it day to day. Specialists CESSON brings in work directly with you as part of the team.

How do I know it’s working?

One page a month: leads, revenue, cost per booked conversation, what changed, what’s next, built from data in your own accounts. The detailed data is yours any time.

Why six months?

Because the first ninety days are mostly plumbing, baselines and the first pages, and the results show in the second ninety. Hence the 90-day checkpoint with a real exit if the work isn’t done.

Can I start smaller and grow?

Yes. Most engagements start with two or three services and add as results come in. If your own team has the hours and you only need AI visibility, start with AI Only.

AI Only

Only need help with AI?

Two self-serve options from $500 a month: we plan and produce, your team posts. Buy online, start this week.

See AI Only pricing