lead generation

SEO and Lead Generation: Fueling Mid-Sized Business Growth

Competition for qualified leads is fierce. For mid-sized businesses (MSBs), establishing a strong online presence is no longer optional – it’s essential for survival and growth. This is where SEO and lead generation strategies come into play. By working together, they create a powerful engine that attracts your targeted audience, converts them into leads, and ultimately drives sales. CESSON Digital …

Digital Marketing Agency

Top 10 Digital Marketing Agency Benefits

In any field, having a strong online presence is no longer a luxury – it’s a necessity. But navigating the world of digital marketing can be a daunting task. That’s where a digital marketing agency like CESSON comes in. We partner with businesses of all sizes to develop and execute data-driven marketing strategies that deliver real results. But what exactly …

SEO strategies

Optimizing SEO with AI: Advanced Strategies for 2025

At CESSON Digital Marketing, we excel at staying ahead in the dynamic world of SEO. As artificial intelligence continues to reshape marketing, its transformative impact on SEO strategy is more prominent than ever. This blog explores advanced SEO with AI to achieve unparalleled search rankings in 2025. Harnessing the Power of AI for SEO Success The era of keyword stuffing …

Social Media Strategy

10 AI Tools to Streamline Your Social Media Strategy

Having a robust social media strategy is imperative for businesses. However, managing multiple social media platforms efficiently and effectively can be a daunting task. This is where AI-powered tools come into play, offering a plethora of features to streamline your social media strategy, from content creation to performance tracking. In this article, we’ll explore 10 AI tools that can revolutionize …

ROI VS Vanity Metrics

ROI vs. Vanity Metrics: Why Focusing on the Right Numbers Makes a Difference

In digital marketing, data is king. But with an endless stream of numbers bombarding you, it’s easy to get lost in a sea of information. Here at CESSON digital marketing agency, we believe that focusing on the right metrics is the key to achieving sustainable business success. That’s where the crucial distinction between ROI (Return on Investment) and vanity metrics …

CEO Marketing

CEO Marketing Insights with CESSON

In today’s digital age, a CEO’s role extends far beyond the boardroom. Consumers seek connections and authenticity, making CEO marketing a powerful tool to propel your brand forward. CESSON, your trusted digital marketing partner, empowers you with the marketing insights needed to succeed. CESSON bridges the gap between traditional leadership and digital fluency. We understand that as a CEO, you …

Lead Generation vs Prospecting

Prospecting vs Lead Generation: A CEO’s Decision-Making Guide

As a CEO, you’re constantly faced with strategic choices, and building a strong sales pipeline is no exception. When it comes to filling your funnel, you might be pondering the age-old question: Prospecting vs Lead Generation – what’s the CEO’s Choice?  Understanding the nuances of both approaches is key to making a winning decision. The CEO’s Dilemma: Prospecting vs Lead …

Lead Generation

Lead Generation in the Age of Artificial Intelligence

In today’s competitive digital landscape, generating qualified leads consistently is the lifeblood of any successful business. CESSON, your trusted digital marketing agency, understands the ever-evolving nature of lead generation strategies. That’s why we’re here to introduce you to a game-changer: Artificial Intelligence (AI). AI is revolutionizing the way businesses attract, nurture, and convert potential customers. By leveraging AI for lead generation, …

CEO Journey

A CEO’s Journey to SXSW Tech Conference

As the dynamic CEO of CESSON, Philippe Cesson is gearing up for an exciting journey at SXSW next week. Unlike the typical CEO role at such events, Philippe will be attending as a keen listener, ready to absorb the latest insights and innovations in technology and marketing. A CEO with a Difference: Philippe’s Perspective In an arena where CEOs often …

Content Writing Tools

Content Writing Tools for SEO: Enhancing Efficiency for CEOs

Hey CEOs! Want to see your business dominate online search results? Look no further than the incredible world of content writing tools! These game-changing tools are your secret weapon to creating knockout content that attracts tons of visitors to your website. We’re talking: More eyeballs on your brand: Get discovered by people actively searching for what you offer. Building a loyal fanbase: Engaging content keeps them coming back for more. Turning …