See Where You're Losing Ground — Before Your Competitors Do
Your website is either actively generating business or quietly costing you leads every day. Most business owners don't know which — until a competitor starts showing up where they used to. CESSON's free Web & SEO Audit tells you exactly where the gaps are, in plain language, with a clear action plan.
Get My Free Web & SEO Audit Want something more comprehensive? Get a free AI Marketing Analysis instead →What CESSON Audits — and Why It Matters
This isn't a checkbox report generated in 30 seconds by a tool. CESSON reviews your website manually across the dimensions that actually determine whether your site generates business — or loses it to a competitor who got the basics right.
SEO Foundations
Title tags, meta descriptions, header structure, keyword targeting, internal linking, and indexability. The technical foundation that determines whether Google can find, understand, and rank your pages.
Page Speed & Performance
Load time, Core Web Vitals, mobile responsiveness. Slow pages lose visitors before they read a word — and Google penalizes them in rankings. We identify what's slowing you down.
Content & Messaging
Is your content answering the questions your prospects are actually asking? Is it structured for both human readers and AI search systems? We assess relevance, clarity, and AI citation potential.
Conversion Architecture
CTAs, forms, landing pages, and the overall path from visitor to inquiry. Most websites lose prospects not because of bad traffic — but because the conversion path creates too much friction.
Competitor Gap Analysis
Where your top competitors are outranking you, what they're doing differently, and the specific gaps that are most closing — so you know not just what to fix, but what will move the needle fastest.
AI Search Visibility
In 2026, your prospects are using ChatGPT and Perplexity to research vendors. We check whether your site is structured to be cited by AI systems — and flag what's making you invisible to AI search.
What You Get Back
You submit your URL. CESSON reviews it. A strategist follows up with personalized findings — not a generic 40-page PDF nobody reads.
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A prioritized list of what's hurting you most
Not a list of 200 issues — a focused assessment of the highest-impact problems on your site, ranked by what's costing you the most leads and rankings right now.
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Specific, actionable recommendations
Not "improve your SEO" — specific changes to specific pages that will produce specific improvements. Clear enough that your team can act on them immediately.
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Quick wins — things fixable this week
Every audit includes a short list of high-impact changes that don't require a major investment of time or resources — so you can start seeing improvement before any larger work begins.
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Competitor context
How your site compares to the competitors who are outranking you — and specifically what they're doing that you aren't. Understanding the gap is the first step to closing it.
How It Works
Simple, fast, and genuinely useful — not a lead magnet that delivers an automated report and puts you on an email blast.
Submit Your URL
Fill out the short form below. Give us your website URL and your email. That's all we need to start.
We Review Your Site
A member of the CESSON team reviews your website manually — not an automated tool. We look at what a prospective customer and Google both see.
You Receive Your Findings
We follow up with your personalized audit findings — specific, prioritized, and written in plain language. No jargon, no fluff.
Act on What You Find
Take the recommendations to your team, implement the quick wins yourself, or talk to CESSON about tackling the bigger issues together. No pressure either way.
Get Your Free Web & SEO Audit
Submit your website URL and we'll get back to you with personalized findings. No spam, no automated reports, no sales pressure — just a real assessment of where your site is losing ground.
Want a Deeper Look? Get the Full AI Marketing Analysis.
The Web & SEO Audit covers your website. The free AI Marketing Analysis goes further — scoring your business across eight dimensions including AI search visibility, competitor positioning, and a 90-day action plan. Delivered live by Philippe.
Get My Free AI Marketing Analysis Or pick Philippe's brain directly — Free 20-Min CEO Strategy Call →Frequently Asked Questions
What is a Web & SEO Audit?
A Web & SEO Audit is a comprehensive review of your website's performance across search engine optimization, technical health, page speed, content quality, conversion architecture, and AI search visibility. It identifies the specific issues that are preventing your site from ranking higher, converting more visitors, and being cited by AI platforms — and prioritizes them by impact so you know where to focus first.
Is this really free? What's the catch?
It's genuinely free — no credit card, no trial, no obligation. CESSON offers this audit because the businesses that get a clear picture of where they're losing ground are the businesses that eventually decide to do something about it. Some of them become CESSON clients. Most don't — and we're fine with that. The audit is valuable regardless of what you decide to do next.
How is this different from the free AI Marketing Analysis?
The Web & SEO Audit focuses specifically on your website — SEO foundations, technical performance, content, and conversion architecture. It's delivered asynchronously with a written follow-up. The free AI Marketing Analysis is broader — it covers eight dimensions of your overall marketing and digital presence, includes a competitor analysis and AI visibility assessment, and is delivered live in a 25-minute Zoom session with Philippe and the CESSON team. Both are free. The AI Marketing Analysis is more comprehensive and more personal.
How long does it take to receive my audit findings?
CESSON typically delivers audit findings within two to three business days of receiving your submission. Because we review sites manually rather than running an automated tool, the process takes some time — but the result is a genuine assessment rather than a generic PDF.
What does CESSON look for in an SEO audit?
CESSON reviews title tags and meta descriptions, header structure and keyword targeting, internal linking architecture, page speed and Core Web Vitals, mobile responsiveness, content relevance and depth, structured data and schema markup, AI search visibility signals, conversion path clarity, and competitor positioning. The audit covers both the technical foundations that determine how search engines evaluate your site and the content and conversion elements that determine whether visitors become leads.
Will CESSON try to sell me something?
We'll follow up with your audit findings and answer any questions you have. If what we find suggests that CESSON could help — and if there's a mutual fit — we'll mention it. But the audit findings are yours regardless, and there's no pressure to engage further. The goal is to be genuinely useful, not to manufacture an obligation.