What is a Badass?
Take our fearless leader, Philippe. Many are captivated by his unique fashion sense—a blend of California cool and hipster vibes, as if it collided with the rugged aesthetic of an outlaw biker. The attention is often drawn to the distinctive rings he wears.
Shortly after the initial impression, a certain charm takes over. There's a profound gaze accompanied by a warm smile, and often, a touch of self-deprecating humor. This tends to elicit smiles from others, creating an engaging and comfortable atmosphere.
Is being a Badass in digital marketing just a style, an expression of authenticity?
Certainly, that's part of the equation. When probed, Philippe likens it to mixology – one-third asking the right questions with a focused and inquisitive mind, one-third rejecting insufficient answers, and one-third taking decisive action—all this, with a dash of fun.
So what does this mean to you?
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In a world governed by algorithms, where every piece of content is optimized and look and feel the same, you standout.
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In a world saturated with algorithmic uniformity, standing out is crucial.
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Your investment in digital ads translates into tangible conversions.
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You are on the cutting-edge of the latest trends.
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Your website's chatbot emerges victorious in the competitive landscape.
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Real connections are forged because people genuinely want to engage, and your business thrives – a narrative akin to every triumphant movie ending.
As a business leader, you're not just the CEO; you're the driving force behind a work family that thrives on synergy.
Your approach isn't just about style; it's about substance – digital marketing that actually works, delivering results that speak volumes.
That's the essence of a Badass Marketing Approach – where authenticity meets innovation, and your business speaks louder than the noise of the market.
The Badasses
Philippe
Philippe Cesson is our bearded, sharp-witted, charming Badass-in-Chief. He has lived all over the world, and infused several different outlooks into is European-American cultural patterns and ways. Having split his time between New York City, Los Angeles and Mexico City - he’s seen a lot in his travels and business adventures. He’s delivered more than 400 presentations, keynote addresses, and workshops in his days, but still gets a kick out of testing his comedic chops on an open-mic night, or putting his decades-long DJ skills to use. All with a full appreciation that any experience - successful or burning-in-flames - will most likely end up with a lot of laughing and living in the moment. He has but ONE fear in life, and thrives on living, learning, listening, and sharing his colorful experiences. The whole principle behind “feeding your badass soul.”
Chelsea
Chelsea Van Es is a true Geekette at heart. Her grandfather, who was a headteacher and programmer at IBM for 30 years, gave Chelsea her first computer when she was only six years old‚ launching her straight into the technology world. By the age of 16, she was building websites in HTML, and installing Internet and programming software for a fiber optics company.
At the age of 18, Chelsea joined a global sales and marketing company, which led her to develop a large organization that took her around the world, including Africa, Mexico, and a year abroad, living in England. During this time, she was the host and presenter for events of 300+ attendees‚ sharing her experiences and motivating other young entrepreneurs and business people alike.
Now living in Southern California with her husband and two sons, she is putting her passion for technology to work, providing companies throughout the United States with Internet/Social Media Marketing and Web Development services. Chelsea continues to enjoy coaching and helping others reach their potential through online and in-person sales and marketing.
Necia
Necia was born in a little town in Idaho and moved to Southern California when she was 5 years old. She grew up in a very non-tech world, and graduated from Cal State Northridge with a BA in Finance and Business and has worked as an accountant for American Suzuki, Warner Brothers Studios, UNX and Xerox.
Necia learned to use computers when 8” disc’s and 8 track tapes were the rage. She has advanced from that and is continuing to develop her technology and social media skills as we speak.
When she is not juggling 6 projects at once her passions are learning, traveling, fishing and spending time with her family.
Meaghan
Meaghan has been destined for badassery for as long as she can remember. Over the last 8 years, she’s written content for brands in industries ranging from entertainment to international contracting. She’s also had the opportunity to contribute to multiple published works in the health and wellness field.
Meaghan credits much of her creative thinking to her time living in Madrid, Spain, where she met and worked with amazing people from around the world. Meaghan is also an avid musician and songwriter. She had the incredible opportunity of writing and producing an EP in 2013 and continues to enjoy music as a hobby. She also loves spending time with her fiance & their two cats - Carrot (you guessed it - he’s orange) and Lucy.
Here at CESSON, Meaghan enjoys writing compelling content on a variety of subjects. She’s excited to continue learning and growing everyday.
Lorena
Lorena discovered her passion for the arts at a young age, always hosting TV shows and planning small plays for her family. She studied musical theater for three years and began producing scripts for publicity for a show she was in. When she discovered her passion for creating, she decided to graduate in Social Communication from one of the best universities. After a few months, she started working at a communication and marketing agency.
Lorena is passionate about digital marketing and begins to investigate it, seeking to grow in her knowledge of the field. She loves learning new things and always researching new topics – a quality she inherited from her grandfather, who is her hero. Lorena enjoys spending time with her family and having a game night or karaoke. She wants to make her mark on the world and be a good example for future generations.
Shantell
Shantell Brooks is a digital marketing professional with over a decade of hands-on experience. She discovered a passion for the arts early on, transitioning to a career in social media marketing before venturing into the umbrella of digital marketing. Driven by curiosity and a love for learning, Shantell has honed a diverse skill set, from social media management to PPC advertising. Beyond work, she cherishes family moments, embodying values of creativity and continuous growth. With a commitment to making a positive impact, Shantell continues to navigate the dynamic landscape of digital marketing with enthusiasm and expertise.
Kaite
Kaite has been interested in creating art ever since she was a little kid. Whether it was carving names into her mom’s window sills, or painting her cousin’s head with nail polish, she was always able to get her hands on some creative tool to design with.
Before design became her career, Kaite went to undergrad at Union College in Schenectady New York for a BA in English. She moved to Boston Massachusetts during the pandemic, and then fully immersed herself in the arts in graduate school at University of Baltimore, where she gained her Master’s in Integrated Design. She is excited to put her skills into action at CESSON as the resident Visual Genius.
She loves living in new places, and traveling the world, and can’t wait to continue pursuing that passion.
In her free time, Kaite enjoys reading fantasy series, watching TV with her husband, and trying to wrestle her knitting projects away from both of her cats, Poderick and Morty.