Paid Advertising

“Ads that pay for themselves.”

Every CEO who has paid for advertising has said it. Paid Advertising is how CESSON works toward it: your Google, LinkedIn, Meta and YouTube advertising run in your own accounts, bought at cost, for a flat fee with no cut of your spend.

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What’s included

The work, line by line

  • ✓
    Your accounts, your data
    Google Ads, LinkedIn, Meta and YouTube run in accounts you own. We work inside them. If we ever part, nothing needs to be handed over, because it was never ours.
  • ✓
    Google search and YouTube
    Search campaigns built around the questions buyers type when they’re ready, and YouTube where a two-minute answer does what a headline can’t.
  • ✓
    LinkedIn, Meta and retargeting
    LinkedIn for reaching the titles that sign, Meta and retargeting for staying in front of people who already know you. Used where they earn their place, dropped where they don’t.
  • ✓
    Traditional media
    TV, radio and billboards, planned and bought for clients whose buyers are still reached there, and measured against the same numbers as everything else.
  • ✓
    Pages and offers that match the click
    An ad is only as good as the page it lands on. We tune the landing pages and the offer with the campaign, so the click turns into a booked conversation.
  • ✓
    Every dollar tracked
    Conversion tracking that survives consent banners, call tracking, and the CRM fields that let us say which campaign produced which deal.
  • ✓
    Bought at cost, for a flat fee
    You pay the platforms directly. Our management fee is flat and never a percentage, so recommending more spend never raises our invoice.
  • ✓
    A monthly report in plain words
    Spend, cost per booked conversation and revenue by channel, with what we would cut and what we would add.

Usually run together with Websites, Lead Generation & Automation and Analytics & ROI. See all eight services

What clients say

“CESSON was instrumental in developing Google advertising campaigns for our different products and services. They also produced a high-quality marketing plan that helped us reach out to the publishing community and sign a large publishing agreement.”

Dr. Christophe MorinSalesBrain
How it works
Step 1

A straight conversation

Thirty minutes with Philippe about your business, not a sales pitch. You leave with a recommendation either way.

Step 2

First 90 days

Fix the tracking, take over or build the accounts, launch with a baseline, and review with you monthly. Philippe Cesson answers for the account from day one.

Step 3

Compound

Every month moves budget to what produced revenue and away from what didn’t, with a report in your own numbers.

Part of a CESSON engagement, from $3,500 a month.One flat monthly fee covers the mix of services your business needs; it is not $3,500 per service. No setup fee. Six months to start, with a checkpoint at 90 days, then month-to-month on 30 days’ written notice. No surprise bills, no hourly billing. You own your accounts and your data. See what an engagement looks like.
Three things we put in writing

The buck stops with Philippe

Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result. A named member of the CESSON team runs it day to day.

No surprise bills

One flat monthly fee. We don’t bill by the hour, so call, text or email as often as you need to. We answer within half a business day.

Reports in plain words

Leads and revenue from the data you already own. No jargon, no vanity numbers.

Questions we hear

Before you book

  • You pay the platforms directly for the media, from accounts you own. Our fee is flat and separate. We don’t mark up media, and we don’t take a percentage of it.
  • So that our advice and our invoice never point the same way. If we tell you to spend more, our fee doesn’t move. The management fee is flat for any account under $10,000 a month of spend, and stepped by spend band above that, set in the proposal.
  • No fixed minimum, but below a few thousand dollars a month most platforms can’t produce enough data to learn from, and we’ll tell you so on the first call rather than take the fee.
  • The work, the tracking, and a report that shows what each dollar produced. We don’t promise a cost per lead, because your market and your offer decide that. We show the number every month and move the budget on it.
  • Google search, YouTube, LinkedIn and Meta for most accounts. Spotify, Nextdoor and Reddit where your buyers are there, and TV, radio and billboards where they still work. The proposal says which, and why.
  • Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result. The buck stops with him. A named member of the CESSON team runs your account day to day, and you will know by name everyone who works on it. When an account needs an extra specialist, that person joins the team and works with you directly.
  • Paid Advertising is part of a CESSON digital marketing engagement, which starts at $3,500 a month for the mix of services your business needs. It is one flat fee for the engagement, not $3,500 per service, and most engagements run between $4,000 and $6,000. No setup fee. Six months to start, with a checkpoint at 90 days, then month-to-month on 30 days’ written notice. The terms are on the pricing page, and two worked examples show what six months looks like.

Let’s talk about your business.

Thirty minutes with Philippe. You’ll leave with a straight recommendation, even if it’s not us.

Book a call with Philippe

Let's talk about your business.

Thirty minutes with Philippe. You'll leave with a straight recommendation, even if it's not us.

Book a call with Philippe