For midsize companies
Several brands, locations and teams. One marketing plan.
A midsize company has outgrown the one-person marketing department but still needs every dollar to answer for itself. CESSON works alongside your in-house people as senior strategy and extra capacity. Our longest-standing client, Baillie Lumber Group, is one of North America’s largest hardwood lumber manufacturers and has worked with CESSON since 2010.
Book a call with PhilippeThirty minutes. You leave with a straight recommendation, even if it’s not us.
How CESSON works at your scale
Alongside your team, not instead of it.
Your director or manager stays in charge of the brand. CESSON brings senior strategy, an outside view and the hands your team is short of, and trains your people to run what they can run.
The people you’ll work with · Four humans, one Cessonette
- ✓We work with your marketing peopleYour director or manager stays in charge of the brand. CESSON brings senior strategy, an outside view and the hands your team is short of. We agree who does what and who approves what in the first month, in writing.
- ✓Many brands and locations, one systemFor Baillie that meant 14 brand websites on one consistently managed platform. For A. Perry Homes it meant service pages ranking in two states. The structure is built to take the next brand or the next market.
- ✓Training, so you are not dependent on usWe train your team to run what they can run. Baillie’s marketing team now manages its own updates, content changes and SEO implementations, with CESSON’s guidance.
- ✓A straight answer on AIYour board is asking about AI. CESSON has put it to work for clients since ten weeks after ChatGPT launched, and tells you plainly what is real, what is premature and what to do this quarter.
- ✓Reporting your leadership team can useOne page a month in plain words: what was spent, what it produced, and what we would change. The detailed data is there for your marketing team whenever they want it.
- ✓Your projects, in your pocket, 24/7Your own login on day one, and seats for your marketing team. Every project has its own board: what’s done, what’s next, who’s on it. Reply in the thread and the right person gets it.
- ✓Flat fee, and your accounts stay yoursOne monthly fee set in the proposal, media bought at cost, no percentage of ad spend, and every account and login in your name, held in an encrypted password manager while we work.
See a worked example: eight clinics, two states, one marketing manager →
Results at this scale
Three companies. Three numbers.
What clients say
“From website design and management to ideas on how to get the most out of your social media programs, any business can benefit from CESSON’s services.”
“CESSON has been a significant asset to our company for years with their vast knowledge of marketing, technology, and social media. They have helped us grow our social media platform interactions, improve our SEO, organize our leads, and advance our website. We are thrilled to consider CESSON a valued partner of ours.”
“Our experience with CESSON has been phenomenal! Their team is engaged and current, and they create amazing content. Our social media profile has been taken to a new level and has greatly enhanced our business. Thank you, CESSON!!”
“CESSON was instrumental in developing Google advertising campaigns for our different products and services. They also produced a high-quality marketing plan that helped us reach out to the publishing community and sign a large publishing agreement.”
Industries
Where CESSON has done the work.
Manufacturing and industry
Baillie Lumber Group and its 14 brands, among them American Lumber and Wagner Lumber; One Monroe; Petrotech
Home building, construction and trades
A. Perry Homes, Refresh, Pilot Painting & Construction, Cormode Construction, Outsource Low Voltage & Electrical Workforce
Healthcare and mental health
Anew Era TMS & Psychiatry, DiscoveryMD, Discovery Behavioral Health, TMS Therapy Near Me, Professional Arts Specialty Pharmacy, SpecialCare, Together We Grow, C & E Vision
Professional and business services
Law Office of Renkin & Associates, Tanya McVeigh, Attorney at Law, Advantage Benefit Solutions, SalesBrain, Pier & Associates, GetDocsNow, SDA Security
Education, training and CEO groups
McGrath Training Solutions, Joyful Classrooms, A-Cert Assertiveness Training, Houston CEOs
Music, arts and nonprofits
San Francisco Zoo & Gardens, The Music Oasis, Greg Dayton, Lotty Carrington
Hospitality, food, retail and local business
EatzNSB, River Deck Marina, A Space 2 Work, Cielito Mio, Mija’s Café, Bari Swimwear
Transportation, parking and automotive
Frank Motors, CTI Chauffeured Services, City Park, Quick N Clean
Three things we put in writing
The buck stops with Philippe
Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result. A named member of the CESSON team runs it day to day.
No surprise bills
One flat monthly fee. We don’t bill by the hour, so call, text or email as often as you need. We answer within half a business day.
Reports in plain words
Leads and revenue from the data you already own. No jargon, no vanity numbers.
Pricing for companies like yours
What it costs, and what’s in it.
CESSON Digital Marketing
Most companies at this scale run between $4,000 and $6,000 a month, depending on how much work each service needs and how much your own team takes on. Several brands or markets with paid media throughout invest more. One flat fee in a proposal after the first call; no setup fee; six months to start with a 90-day checkpoint, then month to month.
See everything includedFor your marketing team
Tell us what your team does well and has time for; the engagement is scoped around the rest, and it changes as your team changes.
For marketing teamsStart with a call
About your brands, your team and where you are short. You leave with a recommendation either way.
Book a call with PhilippeQuestions we hear
Before you book
How does CESSON work with our marketing team?
Alongside it. Your team keeps the brand and the day-to-day; CESSON adds senior strategy, specialist work and capacity, and trains your people to run what they can.
Can you handle several brands or locations?
Yes. CESSON has built and maintained 14 brand websites for one group, and ranks service pages for clients in more than one state.
Can you work with the agencies and vendors we already have?
Yes. We will tell you where the overlap is and where the gaps are, and we are comfortable owning one part of the picture while someone else owns another.
How long do clients stay?
CESSON clients stay seven years on average. Baillie Lumber Group has been a client since 2010.
Who do we deal with?
A named member of the CESSON team runs your account day to day and works with your marketing people every week. Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result.
Why six months to start?
Because onboarding is a real investment and we charge no setup fee for it. At 90 days we sit down with the plan from month one. If we haven’t done the work we said we would, you can leave on 30 days’ notice.
What does it cost?
Engagements start at $3,500 a month, and most at this scale run between $4,000 and $6,000. Several brands or markets with paid media throughout invest more. You get one flat number in a proposal after the first call, and the terms are on the pricing page.