AI search advisory. Prices and terms, in the same size type.
Two ways to get CESSON’s AI expertise on your side while your own team does the work. What each costs, what you get, and how you leave, all on one page. No annual commitment. No setup fee.
- From $500 a month
- Start with a 25-minute call
- 3 months, then month to month
- Cancel anytime
Advisory
For companies with someone in-house who will put time into marketing every week. CESSON brings the plan, the judgment and the senior eyes; your team brings the hours. The difference between the two options is how much of the work CESSON takes off their plate.
CESSON Guidance
A written plan every month. Your team does the work, and you finally see results.
For the team that needs a plan, a scorecard and a senior strategist to answer to once a month.
Badass Coaching
Everything in CESSON Guidance, plus a CESSON strategist elevating your team twice a month, all the content your plan calls for, written and AI-optimized by CESSON, monthly optimization notes for your website and listings, and a direct line for every question. Your team publishes.
For the team that has the hours to publish and correct, and wants CESSON doing the thinking, the writing and the checking.
Who CESSON Guidance and Badass Coaching are for
CEOs running their own marketing, with at least one person who will put time into it every week: you, a marketing hire, a sharp assistant. Guidance is for the team that can write and publish on its own and needs a plan and a scorecard. Coaching is for the team that can publish and correct, and wants CESSON in the room twice a month, writing the content, flagging what to fix on the site and listings, and answering every question as it comes up.
If nobody on your side has the hours even to publish, the right answer is a CESSON Digital Marketing engagement, where we do the work. See those prices →
Seats are limited
Both options are delivered by the same senior people who run our full engagements, and in Coaching those people are writing your content every month, so we take a limited number at a time. When a seat opens, the people on the waiting list hear first.
Questions people ask
What does CESSON actually do in Coaching that it doesn’t in Guidance?
Four things. A strategist works with your team in two 60-minute sessions a month instead of one 30-minute call. CESSON writes all the content the plan calls for, pages, articles, posts, emails and scripts, each one written to be found and cited by Google and the AI assistants. Every month you get optimization notes for your website, your Google Business Profile and key listings, ready to implement. And your questions get a direct line with a two-business-day answer, as many as you have. Your team’s job is to publish and implement.
Does CESSON also look at what my team writes?
In Coaching, yes. Alongside the content CESSON writes, your strategist gives a detailed written review of up to four assets your team produced each month, so the pieces you make yourselves are held to the same standard.
How does billing work?
A simple monthly charge to your card, the same amount every month. The first three months are the initial term; after that it’s month to month and you cancel anytime by email. No invoice chasing, no annual contract, no setup fee.
What if I need to stop before three months?
Email us. We’ll ask what went wrong, because we want to know, and then we’ll stop the billing. We would rather lose three months than keep someone who isn’t getting value.
Can I move from Guidance to Coaching, or up to a full engagement?
Any time. Moving up credits your current month in full. Moving to a Digital Marketing engagement starts with a call so the proposal fits your business.
Can I ask CESSON to just publish it for me?
That’s the line between Coaching and a full engagement. In Coaching, CESSON writes and your team publishes. If you want CESSON publishing and running the whole thing, that starts at $3,500 a month.
What if I’m not sure which one I need?
Take the free AI Reality Check. It ends with a written score and a straight recommendation of which option fits, including “neither” when that’s the honest answer.
Not sure which fits? Start with the AI Reality Check.
A 25-minute look at how visible your company is to Google and the AI assistants, with a written score and a recommendation.
Get your free AI Reality Check