“We look like the leader in our field.”
CEOs say this when the company is better than it looks online. Content & Social Media is how CESSON works toward it: the articles, posts, videos and visuals that show buyers you know your business, published on the platforms they use. CESSON has run social media for clients since 2010.
The work, line by line
A content plan built on what buyers ask
Topics taken from the questions your buyers search, ask AI and raise on sales calls. Every piece has a reason to exist.
Articles, pages and copy
Written by people who learn your business. AI helps with research and first drafts; a person writes the final version, checks the facts and signs off.
Social media management
Planning, writing, posting and answering on the platforms your buyers use, and a plain no to the ones they don’t.
LinkedIn for the company and the CEO
The company page kept current, and posts in the CEO’s own voice, drafted from a short conversation rather than invented.
Video
Short videos that answer one question each, filmed simply and cut for LinkedIn, YouTube and your site. A story does more than a slogan.
Design that looks like you
Graphics, carousels and visuals in your brand, so every post is recognizably yours.
Influencer campaigns
The right people talking about you to the audience you want, chosen for fit rather than follower count, with the terms in writing.
Print, direct mail and trade shows
Brochures, mailers, booth graphics and handouts, designed to match what your buyers see online.
A monthly report in plain words
What was published and what it produced in visits, inquiries and conversations. Likes and impressions appear only where they explain something.
Usually run together with SEO, AI Search and Lead Generation & Automation. See all eight services
Each platform needs a minimum rhythm before an account grows, and we post at that rhythm, up to six times a week. For content authority the rule is the opposite: fewer, longer, better pieces. One reel we made for The Music Oasis passed 1 million views on Instagram.
It has been wonderful working with Philippe and the amazing team at CESSON, an incredible digital marketing company. As Greg Dayton and I moved forward in developing the idea of “The Music Oasis,” we knew we had to find a partner to help create, develop and image the concept. Team CESSON did just that! Taking one of our videos close to 1 million views in less than a month has been incredible to see! Creating a community via social media and helping us build a brand that we know and feel is needed, CESSON has helped Greg and me envision a creative space that can have a deep and meaningful impact on the world. Thank you Philippe, Mary and the entire CESSON team!
Our experience with CESSON has been phenomenal! Their team is engaged and current, and they create amazing content. Our social media profile has been taken to a new level and has greatly enhanced our business. Thank you, CESSON!!
The CESSON team is supportive, enthusiastic, inventive, and efficient. From building websites to social media they have my back and help and encourage me to push forward. Whatever creative idea I propose they seek the best way to promote it. They keep track of all the digital information it would be impossible for me to do. From looking at the bigger picture to creating top-rate visual content, they make it fun to work!
The Music Oasis: an Instagram audience grown from zero into the thousands, and one reel past 1 million views. Read the case studies
A straight conversation
Thirty minutes with Philippe about your business, not a sales pitch. You leave with a recommendation either way.
First 90 days
Agree the plan and the voice, clean up the profiles, and publish on a steady rhythm. We review it with you every month.
Compound
Every month adds to a library of answers that keeps working on Google, in AI assistants and in your sales conversations.
The buck stops with Philippe
Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result. A named member of the CESSON team runs it day to day.
No surprise bills
One flat monthly fee. We don’t bill by the hour, so call, text or email as often as you need to. We answer within half a business day.
Reports in plain words
Leads and revenue from the data you already own. No jargon, no vanity numbers.
Before you book
- The ones your buyers use. For most of our clients that means LinkedIn first, then one or two of Facebook, Instagram and YouTube. We would rather run two platforms well than six badly.
- Each platform needs a minimum rhythm before an account grows, and we post at that rhythm, up to six times a week. For content authority it is the opposite: fewer, longer, better pieces.
- Yes. Brochures, direct mail, trade show materials and the rest of what a sales team hands out, designed with the same message as everything online. We also run influencer campaigns where they fit.
- AI helps us research and draft faster. A person who knows your business writes the final version, checks every fact and answers for it. Nothing goes out unread.
- A short conversation each month to collect what only you know, and a quick approval of what is scheduled. We do the rest.
- Yes. An engagement is built from the services your business needs, and for some companies that is mostly content and social. The fee is still one flat monthly number.
- The monthly report shows the inquiries and conversations that came from content and social, counted in your own analytics.
- Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result. The buck stops with him. A named member of the CESSON team runs your account day to day, and you will know by name everyone who works on it. When an account needs an extra specialist, that person joins the team and works with you directly.
- Content & Social Media is part of a CESSON digital marketing engagement, which starts at $3,500 a month for the mix of services your business needs. It is one flat fee for the engagement, not $3,500 per service, and most engagements run between $4,000 and $6,000. No setup fee. Six months to start, with a checkpoint at 90 days, then month-to-month on 30 days’ written notice. The terms are on the pricing page, and two worked examples show what six months looks like.
Let’s talk about your business.
Thirty minutes with Philippe. You’ll leave with a straight recommendation, even if it’s not us.
Book a call with Philippe