For marketing directors and managers
You will work with us every week. Here is what that looks like.
You may not sign the agreement, but you are the one who lives with the agency, so this page is for you. CESSON exists to make your work easier, smarter and more visible upstairs: senior backup when you want it, specialist hands where you are short, and training so your team gets stronger, not more dependent. Your brand, your accounts and your data stay yours. We are on your side, and we are good company.
Book a call with PhilippeThirty minutes about your team, your plan and where you are short.
Working together
Here to make you look good.
You keep the brand and the credit. We bring the hours, the specialists and twenty years of knowing what to skip, and we make sure the people upstairs see what your team pulled off. The people you’ll talk to, by name, are the ones doing the work; Philippe Cesson sets the strategy and reviews it before it ships.
Four humans, one Cessonette
What you can expect from us
- ✓You stay in charge of the brandWe work to your plan, or build one with you. Nothing goes out in your company’s name without your approval, and the wins are yours to present.
- ✓Extra hands where you are short, not a replacementSEO, AI search, content and social media, paid advertising, web development, CRM and email, analytics, and print when you need it. Use the ones your team lacks and keep the rest in house. Several of our longest engagements run alongside a marketing director who has been there for years.
- ✓Training, so your team gets strongerWe would rather teach than create dependency. Baillie Lumber’s marketing team, trained by CESSON, now handles its own website updates, content changes and SEO implementations. Every session leaves your team knowing more than it did.
- ✓Your accounts, your data, all of itEverything is built in accounts your company owns, with no proprietary dashboard. Credentials live in an encrypted password manager, never in email. Your CEO gets a one-page summary; you get the full detail behind it whenever you want it.
- ✓Your projects, in your pocket, 24/7Your own login on day one. Every request gets its own thread: what’s done, what’s next, who has it, what they’ve shared. Reply in the thread and the right person answers.
- ✓The tools you already useWe would rather work in what you already pay for than add a subscription. Where we resell software, we resell it at cost. The full list is below.
- ✓A direct line, with no meter runningWe don’t bill by the hour. Call, text or email as often as you need to; a quick question at 4pm on a Friday is fine. We answer within half a business day, and there is a status meeting every month that is actually useful.
- ✓Help making the case upstairsThe monthly report turns your team’s work into leads and revenue your CEO can read in five minutes. Good work should be visible, and we make a point of showing whose work it was.
How a start looks
Three steps, then a monthly rhythm.
Step 1
A straight conversation
Thirty minutes about your team, your plan and where you are short. You leave with a recommendation either way.
Step 2
Access and a shared plan
You give us access to analytics, ad accounts, the CRM and the website. Together we agree who does what, who approves what, and what the first 90 days should produce.
Step 3
A monthly rhythm
A status meeting and a report every month, and a direct line in between. At 90 days we sit down with the plan from month one and check the work against it.
The tools we work in
Yours first. These are the ones we know best.
We would rather use what you already pay for than add a subscription. Where we resell software, we resell it at cost.
Search and analytics
Google Analytics, Semrush, Ahrefs, Moz, Yoast, Rank Math, Yext, CallTrackingMetrics
Advertising
Google Ads, Bing Ads, Facebook Advertising, Spotify Ads, Nextdoor, Reddit, Apple Music
Websites, stores and hosting
WordPress, WooCommerce, Shopify, Joomla, Wix, Elementor, Crocoblock, Cloudflare, Cloudways, AWS, accessiBe
CRM, email and automation
HubSpot, Mailchimp, Constant Contact, Zapier, Twilio
Content and social media
Sprout Social, Canva, Adobe Creative Cloud, Jasper, Rytr
AI assistants
ChatGPT, Claude, Gemini, Perplexity
Payments
Stripe, PayPal
Industry platforms
CPA Site Solutions, Ordering, OfficeRnD, Artemis
Working together
Basecamp, Google Workspace, Office 365, Zoom, Dropbox, LastPass
What the people who work with us say
By name, because that’s how it works.
“Working with CESSON is an amazing experience from start to finish. I reached out to them after we had a bad experience with another developer who left our company website in shambles. CESSON was easily able to pick up the pieces and help my team develop a new website. (…) What I really liked about the website development process was that we had monthly meetings where the CESSON team would give us a status update and address any questions, comments, or concerns we had. It was a great way for all of us to stay on the same page and push us toward the finish line of launching our new website. The entire team at Pilot is very proud to show off our new website and we would highly recommend CESSON to anyone looking to improve their online presence in a major way!”
“Kristina is incredibly analytical and methodical in her approach to SEO. I truly appreciate the level of detail and thought she puts into her strategies. CESSON brings fresh, updated perspectives to SEO—something that’s rare to find these days. Their work in revitalizing our website has been immensely valuable.”
“Working with Leah at CESSON has been an excellent experience. She has been incredibly helpful, responsive, and available, even during last-minute needs. Her support with our social media and marketing efforts made a significant impact. We truly appreciate her dedication, expertise and the genuine care she brings to every interaction.”
“Our experience with CESSON has been phenomenal! Their team is engaged and current, and they create amazing content. Our social media profile has been taken to a new level and has greatly enhanced our business. Thank you, CESSON!!”
Two ways to work with CESSON
Split the work, or take the plan and run it.
CESSON Digital Marketing
Tell us what your team does well and has time for; the engagement is scoped around the rest. One flat fee, no setup fee, six months to start with a 90-day checkpoint, then month to month. A team that takes on part of the work moves the fee down.
See everything includedHave the hours, need direction on AI?
AI Only gives your team a written monthly plan and working sessions: CESSON Guidance at $500 or Badass Coaching at $1,500. Your team does the work. Buy online.
See AI OnlyBring your CEO
Send them the pricing page, where the fee and the terms are printed, or bring them to the first call.
Book a call with PhilippeQuestions we hear
Before you book
Where does my team fit?
At the center. Our longest client relationships are with companies that have a marketing director, and that person is who we work with every week. We add capacity and senior backup around what your team already does well.
Who do I talk to day to day?
A named member of the CESSON team who runs your account, and the specialists doing the work. You will know them by name. Philippe Cesson sets the strategy and reviews and directs the work.
How fast do you answer?
Within half a business day.
Can I see the detailed data, not just a summary?
Yes. The one-page report is written for your CEO. The analytics, ad accounts and CRM behind it are yours, and we walk through the detail with you whenever you want.
Can we split the work?
Yes. Tell us what your team does well and has time for, and the engagement is scoped around the rest. It changes as your team changes.
Which website platforms do you work in?
We prefer to build with no page builder, so your team can edit a page by typing in it. But we can work in anything you already have.
How do I bring this to my CEO?
Send them the page for growing companies or the page for midsize companies, and the pricing page, where the fee and the terms are printed. Or bring them to the first call.
What does it cost?
Engagements start at $3,500 a month, and most run between $4,000 and $6,000, depending on how much work each service needs and how much your team takes on. One flat fee. No setup fee. Six months to start, with a checkpoint at 90 days, then month to month on 30 days’ written notice.