Analytics & ROI

“I know what every marketing dollar brings back.”

CEOs ask for this one last and want it most. Analytics & ROI is how CESSON works toward it: what your marketing produced last month, in dollars and in plain words, on one page a CEO reads in five minutes.

Book a call with Philippe

What’s included

The work, line by line

✓
Get the plumbing right
Analytics configured properly, consent handled, call tracking in place, and CRM fields that record where every lead came from. Without this, every report is a guess.
✓
One definition of a lead
Marketing, sales and the CEO agree on what counts, in writing, so the number in the report is the same number everyone means.
✓
What the platforms claim, checked against what landed
Each channel’s claimed results compared with the leads and deals in your own CRM. Where they differ, the report says why, in a sentence.
✓
Cost per booked conversation, by channel
What each channel costs to produce a real conversation and a closed deal, so budget moves on evidence.
✓
AI referrals, measured
Visits and leads that arrived from ChatGPT, Perplexity, Gemini and Google’s AI answers, so you know whether being named by AI is producing anything.
✓
The five-minute page
One page, in your accounts, read with you every month: what was spent, what it produced, and what we would change. Plain words, no vanity numbers.

Every CESSON service reports this way. Most often run together with Paid Advertising and Lead Generation & Automation. See all eight services

How it works

Step 1

A straight conversation

Thirty minutes with Philippe about your business, not a sales pitch. You leave with a recommendation either way.

Step 2

First 90 days

Fix the tracking, agree the definitions and build the page. We review it with you every month.

Step 3

Compound

Every month the page gets more history, and budget decisions get easier.

Part of a CESSON engagement, from $3,500 a month.One flat monthly fee covers the mix of services your business needs; it is not $3,500 per service. No setup fee. Six months to start, with a checkpoint at 90 days, then month-to-month on 30 days’ written notice. No surprise bills, no hourly billing. You own your accounts and your data. See what an engagement looks like.

Three things we put in writing

The buck stops with Philippe

Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result. A named member of the CESSON team runs it day to day.

No surprise bills

One flat monthly fee. We don’t bill by the hour, so call, text or email as often as you need to. We answer within half a business day.

Reports in plain words

Leads and revenue from the data you already own. No jargon, no vanity numbers.

Questions we hear

Before you book

Most dashboards show what the platforms report about themselves: Google Ads counts a result, Meta counts the same one, and someone adds them up. We start from the other end, with the systems you own, and say where the numbers differ and why.
Usually not. We build on what you own. If a system can’t record where a lead came from, we’ll say so, and the fix is normally configuration, not replacement.
Yes, as long as the CRM records them as a source. Most businesses find referrals are bigger than they thought and one paid channel is smaller.
No. The page lives in your accounts, built on your own analytics and your CRM, and it stays yours.
Yes. Some CEOs start here to see what their current marketing produces before changing anything.
Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result. The buck stops with him. A named member of the CESSON team runs your account day to day, and you will know by name everyone who works on it. When an account needs an extra specialist, that person joins the team and works with you directly.
Analytics & ROI is part of a CESSON digital marketing engagement, which starts at $3,500 a month for the mix of services your business needs. It is one flat fee for the engagement, not $3,500 per service, and most engagements run between $4,000 and $6,000. No setup fee. Six months to start, with a checkpoint at 90 days, then month-to-month on 30 days’ written notice. The terms are on the pricing page, and two worked examples show what six months looks like.

Let’s talk about your business.

Thirty minutes with Philippe. You’ll leave with a straight recommendation, even if it’s not us.