The numbers, client by client.
Seven engagements, from a startup with no customers to a hardwood group with 14 brands. What the client needed, what CESSON did, and what happened.
Baillie Lumber Group: 15 years, from 1 website to 14
of continuous partnership, since 2010
brand websites designed, built and maintained
facilities across the United States behind those brands
What the client needed
Founded in 1923 by James A. Baillie, Baillie Lumber has grown from a regional supplier of domestic hardwoods into an international hardwood manufacturer and one of North America’s largest. As the group expanded, it needed strong online visibility for a B2B supplier serving manufacturers and distributors, a web presence that could grow with every new brand, and an internal team able to run it.
The result
All 14 sites run on one consistently managed platform, with strong organic visibility for industry-specific searches. Baillie’s internal marketing team, led by Tony Cimorelli, now handles routine updates, content changes and SEO implementations independently, with CESSON’s guidance. Fifteen years of continuous collaboration is the result that says the most.
What CESSON did
CESSON designed and developed 14 separate websites on one platform, one for each brand in the Baillie portfolio, among them Baillie Lumber, American Lumber, Wagner Lumber, AHI, Hawkeye Forest Products, Potter Lumber, Superior Hardwoods, Hardwoods of Michigan, Blue Triangle, Augusta Lumber, Clendenin Lumber and Double Aught. Keyword research covered the hardwood industry by species (walnut, oak, cherry, maple) and by market, backed by technical SEO and regular audits. CESSON trained Baillie’s marketing team to manage website updates, content changes and SEO recommendations on its own: a partnership rather than full-service dependency. Every homepage is refreshed in the first quarter of each year, and the social strategy is built on LinkedIn, because consumer platforms are irrelevant to how Baillie sells.
From website design and management to ideas on how to get the most out of your social media programs, any business can benefit from CESSON’s services.
A. Perry Homes: more than 43 service pages on page one of Google, in two states
Illinois service pages on page one, in positions 1 to 4
Tennessee service pages on page one, in positions 1 to 4
one custom design-and-build firm
What the client needed
A. Perry Homes, architects and builders, wanted people looking for a custom home builder in its markets to land on its service pages rather than a competitor’s.
The result
Over 12 Illinois service pages and over 31 Tennessee service pages now appear on the first page of Google, in positions 1 to 4. That brought more traffic, more leads and a stronger brand for A. Perry Homes as a leader in custom design and build.
What CESSON did
CESSON researched the searches custom-home buyers actually make in each area, then optimized every service page: titles, meta descriptions, header tags, content and image alt tags. The team earned quality backlinks from sites relevant to A. Perry’s services, improved site speed and mobile-friendliness, tracked performance in Google Analytics, and kept monitoring and updating the pages.
CESSON has been a significant asset to our company for years with their vast knowledge of marketing, technology, and social media. They have helped us grow our social media platform interactions, improve our SEO, organize our leads, and advance our website. We are thrilled to consider CESSON a valued partner of ours.
Anew Era TMS & Psychiatry: 25 articles on page one, the first within a week
blog posts on page one of Google, in positions 1 to 4
nationwide for “How to Live Your Best Life”, with over 20,000 page views
from the start of the campaign to the first page-one ranking
What the client needed
Anew Era TMS & Psychiatry, part of DiscoveryMD, wanted its blog found on Google, read by a loyal following, and recognized as a leading voice in its field.
The result
Within one week of starting, the blog had its first page-one ranking. Over 25 posts went on to reach page one, between the top spot and position 4, and drew thousands of page views. One post, “How to Live Your Best Life”, ranked number one nationwide with over 20,000 page views.
What CESSON did
CESSON ran rigorous keyword research to find the terms that mattered, wrote titles and meta descriptions that work for search engines and for readers, structured each post with clear headings and well-chosen internal and external links, built authoritative backlinks from reputable sources, and kept the content updated and promoted on social media and by email.
Our experience with CESSON has been phenomenal! Their team is engaged and current, and they create amazing content. Our social media profile has been taken to a new level and has greatly enhanced our business. Thank you, CESSON!!
Pilot Painting & Construction: a website rescued, and visitors doubled
page load time
users, page views and visitors
for “Commercial Painting in Southern California”
What the client needed
Pilot Painting could not get into its own website. A previous developer had left it, in the client’s words, in shambles. Pilot wanted a responsive, contemporary site that reflected its brand and generated leads.
The result
Loading time dropped from 9 seconds to 2. Users, page views and visitors doubled, and the site grew substantially in search for terms such as “Commercial Painting in Southern California”.
What CESSON did
CESSON took over, regained access, and studied Pilot’s audience and competitors before rebuilding. The new site is responsive on every device, has streamlined navigation and clearly organized content, and captures leads through forms placed where visitors are ready to act. The team held monthly status meetings with Pilot through the build.
Working with CESSON is an amazing experience from start to finish. I reached out to them after we had a bad experience with another developer who left our company website in shambles. CESSON was easily able to pick up the pieces and help my team develop a new website. (…) What I really liked about the website development process was that we had monthly meetings where the CESSON team would give us a status update and address any questions, comments, or concerns we had. It was a great way for all of us to stay on the same page and push us toward the finish line of launching our new website. The entire team at Pilot is very proud to show off our new website and we would highly recommend CESSON to anyone looking to improve their online presence in a major way!
The Music Oasis: from an idea to a launched retreat in under a year
views on a single reel
views on several other videos
Instagram followers
What the client needed
The Music Oasis began as an idea: an artist retreat for musicians, with world-class founders and no brand, no website and no audience.
The result
The retreat launched in September and sold registrations. Instagram grew from zero into the thousands, videos regularly reached tens of thousands of views, several passed 50,000 and one reel crossed 1 million. The Music Oasis went from concept to a recognized retreat in under a year.
What CESSON did
CESSON built the brand from the ground up. The team designed and developed the website so attendees could learn about the retreat, view the itinerary and register; ran targeted Google Ads and Facebook Ads to reach artists, songwriters and music enthusiasts; applied SEO research; and managed all social media on Instagram and Facebook with consistent video, reels and graphics. Performance was tracked across platforms to refine targeting, content and messaging.
It has been wonderful working with Philippe and the amazing team at CESSON, an incredible digital marketing company. As Greg Dayton and I moved forward in developing the idea of “The Music Oasis,” we knew we had to find a partner to help create, develop and image the concept. Team CESSON did just that! Taking one of our videos close to 1 million views in less than a month has been incredible to see! Creating a community via social media and helping us build a brand that we know and feel is needed, CESSON has helped Greg and me envision a creative space that can have a deep and meaningful impact on the world. Thank you Philippe, Mary and the entire CESSON team!
McGrath Training Solutions: several dozen new clients from LinkedIn
of new clients
the LinkedIn account doubled
from campaign start to those results
What the client needed
McGrath Training Solutions wanted more brand awareness, more leads and more website traffic, and to be seen as a leading voice in its industry.
The result
In just a few months, McGrath’s LinkedIn account doubled and several dozen new clients came in.
What CESSON did
CESSON analyzed McGrath’s audience and competitors, then put LinkedIn to work: targeting the people and businesses relevant to McGrath, publishing engaging content, sending personalized messages that drove traffic to the website, sharing insights and industry trends consistently, and connecting with the right professionals week after week.
TMS Therapy Near Me: a startup taken from zero to 18 paying centers
signed TMS centers
paid by each center, every month
a startup with no paying centers at the start
What the client needed
TMS Therapy Near Me was a startup with a simple model and no customers yet: list TMS therapy centers, send them patient leads, and sign the centers up as paying members.
The result
Starting from zero, TMS Therapy Near Me signed 18 new TMS centers, each paying between $39 and $115 a month.
What CESSON did
CESSON researched and located suitable TMS centers and added them to the platform, assessing and prioritizing what each one needed. Targeted, personalized email campaigns offered centers valuable leads. Free listings were converted into featured listings by showing centers the added visibility. Lead information was delivered to centers promptly by email, and lead-capture forms and chatbots on the website collected contact details for follow-up.
Websites CESSON designed, built or rebuilt.
San Francisco Zoo & Gardens
Rebuilt by CESSON in 2021: the existing design recoded to be compliant and modern.
Pilot Painting & Construction
Designed and built by CESSON in 2023. Load time cut from 9 seconds to 2.
A Space 2 Work
Past work: designed and built by CESSON, shown as it looked in 2021.
River Deck Marina
Past work: designed and built by CESSON, shown as it looked in 2021.
For a month-by-month picture of what a new engagement involves, see what an engagement looks like.
The buck stops with Philippe
Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result. A named member of the CESSON team runs it day to day.
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Reports in plain words
Leads and revenue from the data you already own. No jargon, no vanity numbers.
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Posts CESSON made that passed a million views.
The Music Oasis: 1.2M views
Instagram reel, “11 things only highly musical people do.” September 9, 2025.
Lotty Carrington: 1.8M views
Instagram reel, a “smile and nod” trend video. August 25, 2026.