Several brands, locations and teams. One marketing plan.
A midsize company has outgrown the one-person marketing department but still needs every dollar to answer for itself. CESSON works alongside your in-house people as senior strategy and extra capacity. Our longest-standing client, Baillie Lumber Group, is one of North America’s largest hardwood lumber manufacturers and has worked with CESSON since 2010.
Alongside your team, not instead of it
We work with your marketing people
Your director or manager stays in charge of the brand. CESSON brings senior strategy, an outside view and the hands your team is short of. How that works day to day.
Many brands and locations, one system
For Baillie that meant 14 brand websites on one consistently managed platform. For A. Perry Homes it meant service pages ranking in two states. The structure is built to take the next brand or the next market.
Training, so you are not dependent on us
We train your team to run what they can run. Baillie’s marketing team now manages its own updates, content changes and SEO implementations, with CESSON’s guidance.
A straight answer on AI
Your board is asking about AI. CESSON has put it to work for clients since ten weeks after ChatGPT launched, and tells you plainly what is real, what is premature and what to do this quarter.
Reporting your leadership team can use
One page a month in plain words: what was spent, what it produced, and what we would change. The detailed data is there for your marketing team.
Flat fee, and your accounts stay yours
One monthly fee set in the proposal, media bought at cost, no percentage of ad spend, and every account and login in your name.
See a worked example: eight clinics, two states, one marketing manager
Three companies, in numbers
Baillie Lumber Group: from 1 website to 14 brand sites, with the in-house team trained to run them
A. Perry Homes: service pages on page one of Google across Illinois and Tennessee
Anew Era TMS & Psychiatry, part of DiscoveryMD: posts on page one, one ranked number one nationwide
From website design and management to ideas on how to get the most out of your social media programs, any business can benefit from CESSON’s services.
CESSON has been a significant asset to our company for years with their vast knowledge of marketing, technology, and social media. They have helped us grow our social media platform interactions, improve our SEO, organize our leads, and advance our website. We are thrilled to consider CESSON a valued partner of ours.
Our experience with CESSON has been phenomenal! Their team is engaged and current, and they create amazing content. Our social media profile has been taken to a new level and has greatly enhanced our business. Thank you, CESSON!!
Where CESSON has done the work.
Manufacturing and lumber
Baillie Lumber Group and its 14 brands, among them American Lumber and Wagner Lumber
Home building, construction and trades
A. Perry Homes, Pilot Painting & Construction, Outsource Low Voltage & Electrical Workforce
Healthcare
Anew Era TMS & Psychiatry, DiscoveryMD, Professional Arts Specialty Pharmacy, SpecialCare
Professional services
Law Office of Renkin & Associates, Tanya McVeigh, Attorney at Law, Advantage Benefit Solutions, SalesBrain, McGrath Training Solutions
Music, arts and nonprofits
San Francisco Zoo & Gardens, The Music Oasis, Greg Dayton, Lotty Carrington
Hospitality and local business
EatzNSB, River Deck Marina, A Space 2 Work, CTI Chauffeured Services, Quick N Clean
The buck stops with Philippe
Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result. A named member of the CESSON team runs it day to day.
No surprise bills
One flat monthly fee. We don’t bill by the hour, so call, text or email as often as you need to. We answer within half a business day.
Reports in plain words
Leads and revenue from the data you already own. No jargon, no vanity numbers.
Before you book
- Alongside it. Your team keeps the brand and the day-to-day; CESSON adds senior strategy, specialist work and capacity, and trains your people to run what they can.
- Yes. CESSON has built and maintained 14 brand websites for one group, and ranks service pages for clients in more than one state.
- Yes. We will tell you where the overlap is and where the gaps are, and we are comfortable owning one part of the picture while someone else owns another.
- CESSON clients stay seven years on average. Baillie Lumber Group has been a client since 2010.
- A named member of the CESSON team runs your account day to day and works with your marketing people every week. Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result.
- Six months to start, because onboarding is a real investment and we charge no setup fee for it. At 90 days we sit down with the plan from month one. If we haven’t done the work we said we would, you can leave on 30 days’ notice.
- Engagements start at $3,500 a month, and most run between $4,000 and $6,000. Companies running the full gamut across several brands or markets invest more. You get one flat number in a proposal after the first call, and the terms are on the pricing page.
Let’s talk about your business.
Thirty minutes with Philippe. You’ll leave with a straight recommendation, even if it’s not us.
Book a call with Philippe