“A website that sells.”
CEOs say this when the site they paid for sits there like a brochure. Websites is how CESSON works toward it: we build and tune the site whose only job is turning visitors into booked conversations, readable by Google and by AI, with one clear next step.
The work, line by line
Measure what the site does today
Traffic, the pages buyers actually read, where they leave, and how many book. The baseline everything after is compared to.
The pages that matter
The handful of pages a buyer reads before deciding, rebuilt around the questions they arrive with, in plain language, with prices and proof where they look for them.
One clear next step
A booking path a buyer can finish in under a minute, on a phone, without a form that nobody answers.
Built for Google and AI to read
Fast, crawlable by the AI bots, with hours, prices and services written as text. What an AI can’t read, it can’t recommend.
Online stores and apps
Stores on Shopify and WooCommerce, and web or mobile apps, built to the same rule: fast, readable and easy to buy from.
Written, not decorated
The words do the work. Every page answers a question a buyer has.
Monthly tuning and a report
Visitors, booked conversations and the pages that produced them, with the next change queued.
Usually run together with SEO, Paid Advertising and Lead Generation & Automation. See all eight services
Websites CESSON designed, built or rebuilt.
San Francisco Zoo & Gardens
Rebuilt by CESSON in 2021: the existing design recoded to be compliant and modern.
Working with CESSON is an amazing experience from start to finish. I reached out to them after we had a bad experience with another developer who left our company website in shambles. CESSON was easily able to pick up the pieces and help my team develop a new website. (…) What I really liked about the website development process was that we had monthly meetings where the CESSON team would give us a status update and address any questions, comments, or concerns we had. It was a great way for all of us to stay on the same page and push us toward the finish line of launching our new website. The entire team at Pilot is very proud to show off our new website and we would highly recommend CESSON to anyone looking to improve their online presence in a major way!
I would like to take this opportunity to thank you for the wonderful job you and your staff did on my website. Everyone in your organization that I have dealt with has been highly professional and easy to reach. Your creative staff provided me with a series of options I never could have thought of myself.
From website design and management to ideas on how to get the most out of your social media programs, any business can benefit from CESSON’s services.
Pilot Painting & Construction: load time cut from 9 seconds to 2, and users, page views and visitors doubled. Baillie Lumber Group: from 1 website to 14 brand sites over 15 years. Read the case studies
A straight conversation
Thirty minutes with Philippe about your business, not a sales pitch. You leave with a recommendation either way.
First 90 days
Measure, then fix or build the pages that matter and the booking path. We review the numbers with you every month.
Compound
Every month tests a change against the baseline, in your own numbers, and keeps what worked.
The buck stops with Philippe
Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result. A named member of the CESSON team runs it day to day.
No surprise bills
One flat monthly fee. We don’t bill by the hour, so call, text or email as often as you need to. We answer within half a business day.
Reports in plain words
Leads and revenue from the data you already own. No jargon, no vanity numbers.
Before you book
- Yes. A website, an online store or an app can be a fixed-price project, quoted after a call. Most clients then keep us on, because a site with nobody bringing visitors to it is a brochure.
- We measure first and tell you. A rebuild is the answer when the platform or the structure is the problem; otherwise we rewrite the pages that matter and leave the rest.
- Most often WordPress. We prefer to build with no page builder, so your team can edit a page by typing in it. But we can work in anything you already have.
- The first 90 days covers the measurement and the pages that matter. A full rebuild is scoped in the proposal, and the site goes live in stages rather than as one big launch.
- You do: the domain, the hosting account, the content and the code. If we part, nothing needs to be handed over.
- Philippe Cesson sets the strategy, reviews and directs all the work, and answers for the result. The buck stops with him. A named member of the CESSON team runs your account day to day, and you will know by name everyone who works on it. When an account needs an extra specialist, that person joins the team and works with you directly.
- Websites is part of a CESSON digital marketing engagement, which starts at $3,500 a month for the mix of services your business needs. It is one flat fee for the engagement, not $3,500 per service, and most engagements run between $4,000 and $6,000. No setup fee. Six months to start, with a checkpoint at 90 days, then month-to-month on 30 days’ written notice. The terms are on the pricing page, and two worked examples show what six months looks like.
Let’s talk about your business.
Thirty minutes with Philippe. You’ll leave with a straight recommendation, even if it’s not us.
Book a call with Philippe