Most CEOs are preparing for the future by optimizing for the past — and it’s about to become an expensive mistake. For twenty years, the buying journey worked the same way: someone had a problem, opened Google, searched, clicked, and bought. That single behavior pattern built entire industries — SEO agencies, PPC shops, content teams, lead-gen funnels. That pattern is …
Every marketer has had this conversation before. A company spends months refining its product, tightening operations, building systems, hiring teams, and obsessing over logistics for a great marketing… Then eventually someone says: “Okay, now let’s market it.” “Can we go viral?” “Can we just run some ads?” “Can we get leads quickly?” And that’s where the disconnect begins. Because to …
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